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Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
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The Pasch Consulting Group’s (PCG) 2009 Automotive Search Marketing Architecture (ASMA) study released at this year’s Digital Dealer Conference recognizes Dealer.com as one of top industry leaders in automotive website platforms.
Read More →Brent Carmichael - Merriam-Webster defines advertising as “the action of calling something to the attention of the public especially by paid announcements.” It defines marketing as “the process or technique of promoting, selling, and distributing a product or service.” Similar, but different.
Read More →At the request of Members of Congress, the Federal Trade Commission is delaying enforcement of the “Red Flags” Rule until ...
Read More →Enterprise Holdings (www.enterpriseholdings.com) has added AutoTransMart (www.autotransmart.com) as a strategic transportation logistics partner for its Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands.
Read More →The summer is behind you. You’ve put your hot dogs on ice and packed up your cotton candy machine. Unfortunately, your soda fountain isn’t the only thing that has run dry at your store. In fact, you haven’t seen an “up” since your last balloon shriveled up and died.
Read More →ResponseLogix, Inc., the leading provider of automotive digital response management software for Internet leads, today announced the release of SmartQuote™ for pre-owned vehicle leads.
Read More →Description: Paul A. Faletti, Jr. has been appointed President and CEO for NCM Associates, Paul Stowe, NCM Chairman of the Board announced today. Faletti will be responsible for overseeing all NCM operations.
Read More →Kimberly Long - Several years ago, any dealership that had an online strategy was looked upon as forward-thinking and cutting-edge. Today, however, the Internet has become an advertising staple for almost all dealers. Indeed, most in the industry now believe online advertising is an absolute necessity for success.
Read More →Overall, most of the dealers who completed the 2009 Auto Finance Survey are averaging fewer than 150 sales per month. The vast majority of responding independents (65.3 percent) are selling fewer than 50 units per month. When asked to compare their SF sales volume from the prior 90 days to the same period in 2008 ...
Read More →For the first time, Auto Dealer Monthly’s annual Auto Finance Survey included dealer based financing (DBF), which encompasses buy here pay here, lease here pay here and rent-to-own. The vast majority of dealers who responded to the survey ...
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