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Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
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Erin Skinner - Using only traditional forms of advertising can be like driving through a downpour without your windshield wipers on, or cruising at night without your headlights on. Your view is clouded. You can’t see where you are or how to stay on track. You just hope everything turns out alright. It’s time to turn on your high beams and allow yourself to see the whole picture. ???
Read More →Dealerskins, a division of Dominion Dealer Solutions and leader in innovative web services for automotive dealers, has released Psychic Certificate, a new feature in Promotion Center.
Read More →a leading provider of wireless products, services and solutions, has launched the Ecotrac® GPS-based tracking and stolen vehicle recovery (SVR) system for consumers, in conjunction with MOC Products Company, Inc., of Pacoima, CA.
Read More →Greg Goebel - The past 18 months have proven to be historic times in the automobile industry, and that certainly holds true for the special finance segment of the market. The three “Cs” – capital, collections and collateral – all experienced significant if not total deterioration during some or all of the past year.
Read More →Jennifer Murphy - The town of Lake City, S.C., is home to fewer than 7,000 people, and just one year ago, the city was also home to three franchise dealerships. The local Ford dealer closed at the end of 2008, and the local GM and Chrysler franchises were victims of the automakers’ recent bankruptcies.
Read More →Thomas B. Hudson - “Throw enough of it against the wall, and something will stick,” says the adage, and plaintiffs’ lawyers heed that advice. In a recent case, the lawyer claimed that the dealer violated the Magnuson Moss Warranty Act’s (MMWA) anti-tying provisions, and also claimed that the MMWA violation constituted a separate violation of a state “unfair and deceptive acts and practices” or “UDAP” law.
Read More →Jennifer Murphy - For most, rebranding or repositioning a business is a choice. Today for some dealers, there isn’t much of a choice involved in their rebranding and repositioning efforts. With the bankruptcies of two domestic automakers, well over 2,000 franchise signs had to be taken down.
Read More →National Automotive Experts (NAE) is proud to announce the addition of Greg Grimes to their management team. Greg Grimes, formerly a Dealertrack District Manager, has joined the National Automotive Experts team.
Read More →Harlene Doane - Dealers are still in cost-cutting mode, and advertising and marketing budgets have taken the brunt of cuts over the last several months. Across the board, the amount of advertising and marketing dollars spent by dealers is down by 24 percent, which is equivalent to a $10,000 to $15,000 decrease in spending per month.
Read More →TK Carsites, Inc. received the Automotive Search Marketing Architecture (ASMA) “Super Charged Search” award and Brian Pasch, CEO of the Pasch Consulting Group, and the source behind the ASMA report, stated publicly, “TK Carsites is the ONLY website provider that I do not look forward to competing with on SEO and Social Media.”
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