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Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
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Ron Smith - If, for whatever reason, you have decided that the time has come for you to exit the industry as a franchised new car dealer, the following is a very brief synopsis of things to consider. The following is a checklist I have given to some clients considering exiting...
Read More →Prestige Auto of Ocala, Florida says its DealerUps CRM solution has helped increase sales leads and enabled the store to outperform the majority of dealerships in its county, including both independent and franchised dealers. “Using a professional, robust CRM is one of the ways
Read More →Kirk Manzo - In today’s unpredictable market, one thing is certain, vehicle service contracts (VSC) make for happier customers. Realizing that the economics of the current conditions are daunting for many consumers, the VSC is a true value not only at the time of ...
Read More →Dave Keller - ... dealers use many third-party vendors which have DMS access for downloading information to their software to furnish dealers with add-on products and/or reports. Maybe it is time to inventory all these programs to find out if you are still utilizing them and if ...
Read More →Harlene Doane - As consumers shy away from purchasing new and pre-owned vehicles during this difficult economic cycle, customer relationship management efforts should be solidly focused on service opportunities. From any 100 customers who purchased a vehicle, from a retail dealer, data base management system information indicates about 30 of those customers are ...
Read More →During the many years he’s been selling cars, Don Owen has most definitely seen some ups and downs. “More ups than downs,” he stated. “[Last year] was the worst year I’ve seen in the car business in the 60 years I’ve been in [it].” However, he pointed out, “It was also a learning year.” The store went from selling 50 to 60 units per month in 2006 and 2007 to selling ...
Read More →Thomas B. Hudson - So, your dealership’s employee dummies-up a credit application with bogus income information in order to get the bank to buy the deal, enabling the employee to earn his commission. No one else at the dealership is aware of the fraud. Then, the employee’s acts are discovered ...
Read More →Tom Herald - Full-spectrum financing is an absolute necessity for car dealers today. It affords them the ability to offer vehicle-purchasing options to every customer who visits the store, regardless of their credit and with less emphasis on down payment. It removes an important limiting factor from the typical sales process and, if done correctly, will help dealerships create ...
Read More →Remaining Chrysler dealers using AutoSoft International’s uncomplicated, no-contract CRM Traffic COP can quickly and easily import Chrysler’s list of orphaned owners from the Chrysler Marketing Planner and start marketing their dealership to those owners. The list will be available ...
Read More →Cobalt (www.cobalt.com), the leading provider of digital marketing services for the automotive industry, today announced the launch of its second-generation mobile web interface optimized specifically for the in-market automotive shopper. The design focuses on ...
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