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Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
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Dealers have felt the significant credit tightening at all ends of the market. Additionally, many dealers have experienced a substantial loss of available retail financing sources – especially independent dealers, some of whom have found no place else to turn. The volatility in the market has shown ...
Read More →Providers in this category were faced with a two-pronged issue this year. While always somewhat concerned about lead quality, dealers began examining their special finance leads under a microscope, not looking at their cost per lead nearly as much as their cost per sale...
Read More →There was no one new in this neighborhood, but there were a few address changes. After missing the top spot for the last two years, eBay Motors reclaimed the
Read More →Voting is this category is always heavy. One might expect that since the new car market had one of its worst years ever in 2008, dealer frustration would drive ...
Read More →Now in its second year, the category group average saw an increase of more than 13 points. Dealers are becoming more and more aware of how powerful the Internet can be as a tool for increasing their market reach, driving dealership ...
Read More →Oftentimes, when dealers begin cutting costs, they reduce their training budget. This tendency was reflected by the decrease in the overall number of respondents rating trainers this year. However, many dealers recognize the value of consistent training and ...
Read More →Compliance is an issue never to be ignored, and dealers want to know they can trust and rely on their trainers to help them avoid litigation. For five years now, two providers have remained ...
Read More →Overall scores in this category were strong; the increase over last year’s group average was the biggest increase seen in this year’s awards. However, only one of 2008’s award winners returned:
Read More →Dealers seem very satisfied with their service contract providers, judging by the higher scores
Read More →Dealers unhappy with their DMS often find their situation compounded by frustration at being locked into a contract and unable to change providers without considerable expense. However, one of last year’s winners was able to improve ...
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