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Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
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Jacob Lawson - How many times have you bent over backwards to put a special finance deal together? How many times have you been able to get the same deal done when those customers come back ready to trade in their vehicle? I think you will find the answers to those questions to be at completely different ends of the spectrum ...
Read More →Dealer.com (www.dealer.com), the leading provider of online marketing solutions for the automotive industry, announced that CEO and founder Mark Bonfigli has been named the U.S. Small Business Administration’s (SBA) 2009 Vermont Small Business Person of the Year. Bonfigli was selected for ...
Read More →Ben Donnarumma - “Business at buy-here, pay-here dealerships is picking up as bigger, nationwide subprime lenders tighten credit, or quit the business. As other lenders raise their standards, buy-here, pay-here dealerships are the only option for...
Read More →David Keller - You may not be able to control the new car market, the economy in general or the finance companies, however, what you can do is take another hard look at your business and figure out what is working for you. Meet with your managers weekly to...
Read More →Thomas B. Hudson, Esq. - Lawyers who make their livings suing car dealers have latched onto yet another way to get their hands into dealers’ wallets. A slew of class action lawsuits around the country allege claims against dealers when...
Read More →There are three primary ways we all take in information: visual, auditory and kinesthetic. In other words, we see, hear and touch to learn. How well do you incorporate all three elements during your product presentations? In order to incorporate...
Read More →GMAC Financial Services is initiating some extraordinary actions today to reduce the stress on U.S. auto dealers and to expand the credit available to retail customers. GMAC will temporarily ease wholesale finance charges ...
Read More →Greg Goebel - Selling opportunities have always been too precious to squander, but now, it can cost a dealer the store. The bottom line is that in order to succeed in today’s special finance market, you must be able to quickly distinguish a ...
Read More →Harlene Doane - The decisions to slash personnel may have the biggest long-term impact on many dealerships and it might not create the anticipated effect. In the short run, it does reduce expenses, but at what cost? The hardest thing to replace in a dealership is good talent. You just can’t afford to make the wrong personnel decisions ...
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