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Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
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Kevin Day - The Hollywood portrayal of a car salesperson is a fast-talking, bow tie wearing person in a cheap suit that knows more closes than a door. This portrayal is easy for a lot of us involved in the business to shrug off. However, what if we took the time to really analyze what people think about us …
Read More →Rex Collins - The IRS is allowing dealers to treat these payments as “trade discounts” for tax purposes...
Read More →Rex Collins - In August 2004, the IRS decided that heavy-duty pickups such as the Ford 400 and 500 series vehicles ... might be tractors.
Read More →Such companies serve many valid business purposes and were utilized before any tax advantage scheme was offered.
Read More →Rex Collins - Credit applications can be sold for between $30 and $60, and depending on the quality of the applicant, as much as $500...
Read More →Thomas B. Hudson, Esq. - One of the costs of doing business over the Internet may be that the dealer finds that he or she is subject to suit in the buyer’s home state...
Read More →John Carroll - Promotional materials were adapted to include a dot-com in every ad and to let people know that the dealership never closed...
Read More →Jeff Smelley - Viruses, “Trojan horses,” worms and spyware cause immeasurable harm and most often without your knowledge until it’s too late.
Read More →Harlene Doane - Most processes fail when those involved aren’t committed to seeing it done correctly...
Read More →Elena Lovoy - The USA PATRIOT Act contained several requirements that affected dealers. Some provisions are in force now – others have ...
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