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Articles•July 22, 2014

To Be or Not to Be On-Camera

Are you ready — and qualified — to become the face and voice of your dealership? Marketing expert asks the tough questions.

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Articles•July 22, 2014

Women Are Not a Moving Target

Simple promises and superior results are the key to marketing your dealership to women.

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Articles•July 22, 2014

How to Respond to Comments

Marketing expert offers pointers for encouraging positive feedback and responding to negative comments online.

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Articles•July 22, 2014

Event Space

The size and scope of Industry Summit continues to change with time and the demands of the market.

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Videos•by Staff•June 12, 2014

ADTV: Congress Challenges Disparate Impact

Auto Dealer TV's Jennifer Nebrich reports on a new challenge to the disparate impact theory of discrimination. Meanwhile, pent-up demand continues to grow among American car buyers, and a New Hampshire dealer is sentenced in a VSC fraud case.

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Articles•June 1, 2014

Tech Savvy

Check out the latest technological solutions for in-store processes and advanced marketing campaigns.

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Articles•June 1, 2014

Lead With Commander’s Intent

Empower your staff by making your objectives clear and giving them room to work.

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Articles•June 1, 2014

How to Close More SF Deals

Special finance expert offers two practical ways underperforming dealers can increase their closing percentage.

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News•May 7, 2014

Dealers' Choice Awards: Cast Your Vote Today

Voting for the 2014 Dealers’ Choice Awards is now open. Readers of the magazine can now cast their vote for the top vendors, consultants and trainers.

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Articles•by Greg Wells•May 5, 2014

Your BDC Profit Center

To convert your BDC from a loss-prevention department to a true profit center, you must think beyond phone and Internet leads and challenge your reps to take on new tasks.

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