Digital Cover Features
Your Dealership Is Being Judged by AI Search
Car shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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ADT Magazine
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SEARCHMENUSEARCHCar shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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Jim Rucker - The scope of the automotive industry has changed over the last several months. Web sites are becoming more functional, offering the quality that consumers demand when trying to research vehicles online. They're not all perfect, but for the most part, they offer inventory, credit applications and other ...
Read More →Todd Swickard - The hype is building about mobile marketing and how it will affect automotive in 2009. Early adopters are pushing text messaging and mobile Web advertising. Those who sell mobile marketing services say it’s the future of CRM. After all...
Read More →David Keller - I have talked to many banks in the past few months, and guess what? They don’t seem to be in the business of loaning money anymore. Seems strange, as they should have a hard time making a profit if they pay depositors and...
Read More →Glynn Rodean -There are many different functions a BDC can perform. Some of the most popular ... in-house BDCs performing well include: working Internet leads, working purchased leads, taking incoming sales calls from advertising and direct mail and ...
Read More →Rick Gibbs -Despite current economic conditions, the rate of technological change continues to grow at exponential rates. This is extremely important to your dealership because it ultimately affects the way consumers shop and make purchase decisions...
Read More →Rob Anderson - The headline is the most important aspect of any type of advertising. There are several ways to approach a headline. Most popular for me is the problem/solution headline. I deal a lot with credit, so the most prominent example is...
Read More →Jason Ezell - Now is a time to focus small. It's a time to not only look at the big picture, which is, frankly, a bit overwhelming and even a little scary, but to focus on the smaller, more immediate picture ...
Read More →Glynn Rodean - During the preparation stage, most business development efforts should be outsourced, and the dealership will assume the bulk of the business development duties in the final stage.... The preparation stage involves four crucial steps:
Read More →David Keller - You may not be able to control the new car market, the economy in general or the finance companies, however, what you can do is take another hard look at your business and figure out what is working for you. Meet with your managers weekly to...
Read More →Thomas B. Hudson, Esq. - Lawyers who make their livings suing car dealers have latched onto yet another way to get their hands into dealers’ wallets. A slew of class action lawsuits around the country allege claims against dealers when...
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