Digital Cover Features
Your Dealership Is Being Judged by AI Search
Car shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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SEARCHMENUSEARCHCar shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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Jennifer Murphy - Dealerships across the country are jumping on the Customer Relationship Management (CRM) bandwagon. Are you on it? If not, you are likely in the CRM minority because CRM is gaining momentum across the country. According to a J.D. Power and Associates study, 86 percent of customers that purchased a new car were ...
Read More →Jim Rucker - Taking the steps necessary to defend your reputation and make it stronger on the search engines could be the difference between you getting a sale and your competitors getting that sale...
Read More →Jason Ezell - With 52 percent of shoppers visiting dealership Web sites, dealership Web sites are now the second most visited sites by automotive Internet shoppers during their buying process ...
Read More →Thomas B. Hudson, Esq. - In several jurisdictions around the country, dealers have been hit with class action lawsuits alleging that the dealers’ actions in completing legal forms such as buyer’s orders and retail installment contracts constitute...
Read More →Glynn Rodean - Can a dealer begin business development as an outsource service and transition to an in-house operation? My answer to that question is a resounding “yes.” Of course, that “yes” comes with a few ifs. This route will work if...
Read More →Dave Keller - If you did not have a good year, your lender’s collateral has probably decreased and their risk has likely increased. When risk increases, banks become nervous. Most bank loan agreements have loan covenants that customers (you) must ...
Read More →Rob Anderson - During this unprecedented time in economic history, we all need to ask ourselves if we’re willing to work twice as hard for half as much. Times are tough; times are uncertain. In fact, the only certainty is that things will only get...
Read More →Phil DuPree -Standard processes have been touted as a “must-have” for dealerships that want to ensure all leads are properly – and optimally – worked. The belief is that if everyone in the dealership follows the same response formula ...
Read More →Thomas B. Hudson, Esq. - We are urging dealers to move with urgency to get their Red Flags programs in place quickly—long before the end of this 6-month enforcement grace period granted by the FTC. Why? Three reasons, and they may apply to...
Read More →Daymond Decker - Managing marketing costs and maximizing spend have always been a critical part of running a successful dealership, yet in this economy, superior allocation of limited marketing resources can make all the difference ...
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