Digital Cover Features
Your Dealership Is Being Judged by AI Search
Car shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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ADT Magazine
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SEARCHMENUSEARCHCar shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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Rob Chesney - ... nearly four of every ten automotive minutes are now spent on eBay Motors...
Read More →Harlene Doane - If you have spoken with the customer and set an appointment the customer is far less likely to continue shopping...
Read More →Rob Chesney - Make sure you provide a full exterior view of the vehicle, with four separate pictures to capture the front, back and sides...
Read More →Rob Chesney - Incorporate the same logo, colors and graphic style in your listings that you use in your marketing materials...
Read More →John Carroll - "When someone is online, they do have a choice," says Rosenthal, so forget bad cars with high miles and ugly colors...
Read More →Ali Amierrezvani - Web sites hosted on free servers are not taken seriously; customers will take their business elsewhere...
Read More →Ali Amirrezvani - A well-rounded online marketing plan should include more than just one technique...
Read More →Thomas B. Hudson, Esq. - I’ve frequently have to point out to people in the car business that the Truth in Lending Act doesn’t apply to many credit transactions...
Read More →Rex Collins - Internal theft is big business. It is estimated that the cost to each employer is $9 per day per employee...
Read More →Rex Collins - Dealers should remember that a technician is supposed to perform the appropriate documentation, not a service advisor.
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