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Articles•by Rob Chesney•September 1, 2006

New Hampshire Dealer Builds Business On eBay Motors

Rob Chesney - Hobsen said his company rarely sells a car from a walk-in customer, and eBay has transformed ... ability to move product...

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Articles•by Greg Goebel•September 1, 2006

2004 Pre-Owned Dealer Of The Year Dick Hannah Honda

Greg Goebel - A consistent Internet sales process is required to achieve such a lofty sales volume...

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Articles•by Harlene Doane•September 1, 2006

Measuring Return On Investments In Customer Relationship Management

Harlene Doane - Is it really possible to measure your Return on Investment (ROI) in a CRM initiative, or is the hype just mumbo-jumbo without substance from the companies selling the CRM products? It is important to answer the ROI question once and for all.

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Articles•by Harlene Doane•September 1, 2006

Increasing The Odds Of CRM Success

Harlene Doane - One way to address dealership commitment is by requiring all key management personnel to be committed and involved in the CRM process from the beginning. Once you have commitment in place, then you can address the other issues that will ensure success.

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Articles•by Rob Chesney•September 1, 2006

Following Customers To The Internet

Rob Chesney - ... nearly four of every ten automotive minutes are now spent on eBay Motors...

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Articles•by Harlene Doane•September 1, 2006

To BDC Or Not To BDC? Improving Response Times

Harlene Doane - If you have spoken with the customer and set an appointment the customer is far less likely to continue shopping...

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Articles•by Rob Chesney•September 1, 2006

Advanced Potography Tips

Rob Chesney - Make sure you provide a full exterior view of the vehicle, with four separate pictures to capture the front, back and sides...

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Articles•by Rob Chesney•September 1, 2006

Factors In Setting Up An Account On eBay Motors

Rob Chesney - Incorporate the same logo, colors and graphic style in your listings that you use in your marketing materials...

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Articles•by John Carroll•September 1, 2006

Putting The Sizzle In Online Sales

John Carroll - "When someone is online, they do have a choice," says Rosenthal, so forget bad cars with high miles and ugly colors...

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Articles•by Ali Amirrezvani•September 1, 2006

Establishing Credibility To Increase Online Leads And Sales

Ali Amierrezvani - Web sites hosted on free servers are not taken seriously; customers will take their business elsewhere...

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