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The partnership is intended to tap employee performance data to help auto dealerships analyze performance and focus training on sales operations weak spots.
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The firm's new director of marketing will oversee the company's branding and online marketing strategy. She will also manage partner training and communications.
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Celebrated F&I trainers Luis Garcia, Gerry Gould and Rick McCormick will join forces at F&I Think Tank to lead Shark Tank, a 20 Group-like session that will allow attendees to get answers to troublesome customer objections, deal situations and departmental issues.
Read More →The NADA Used Car Guide's used-vehicle price index slipped 0.3% in January, with sales volume coming in 4% lower than the same period last year.
Read More →The former Cox Automotive executive will be responsible for developing executive initiatives designed to improve dealer and commercial client satisfaction and profitability.
Read More →Dealer review site DealerRater named Merchants Auto a 2016 Dealer of the Year, a title given to less than 0.1% of the more than 41,000 dealers in the DealerRater network.
Read More →Hyundai and Acura took the top honors, winning the competition's Best Brand and Best Luxury Brand awards, respectively. The contest looks at a vehicle’s depreciation, fuel costs, finance and insurance fees, maintenance and repair costs, and state fees to find its winners.
Read More →Cox Automotive has named Zambezi as its lead creative agency for its Autotrader and Kelley Blue Book brands. Zambezi will work with both companies to help change the way they collectively approach marketing and communications for consumers.
Read More →The transition is expected to be completed within 24 months. During that time, Dealertrack clients will be fully supported under the terms of their existing contracts.
Read More →According to a new J.D. Power study, new-vehicle buyers were most satisfied with Ram’s website, closely followed by Porsche. The study's main conclusion was that satisfaction with an OEM's website can impact a customer's decision to test drive a vehicle or not.
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EasyCare is getting set to launch a new mobile app that will allow dealers to own the ODBII port in their customers’ vehicles. The connection will allow dealers to tailor service offers and alerts, as well as allow customers to perform a full health scan of their vehicle on their mobile device.
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