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ArticlesNovember 26, 2013

Avoid Panic Marketing

Use this seven-step process to reduce your advertising expenses and end-of-month stress by focusing on the things that make your dealership unique.

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ArticlesNovember 25, 2013

Sales Professional of the Month: Greg Grimaldi

Greg Grimaldi of Carman Ford Lincoln in New Castle, Del., was named Sales Professional of the Month for December.

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ArticlesNovember 13, 2013

Opting In: Text Marketing

Consumers are gravitating toward businesses they can reach by smartphone, and that’s exactly where McCafferty Auto Group is looking to capture new business.

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ArticlesNovember 11, 2013

Value Trumps Price

Neither you nor your customers should have to choose between price and value. Marketing ace says the solution lies in an effective demonstration of the vehicle and your dealership.

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NewsNovember 5, 2013

End of Gov’t Shutdown Causes Late Surge in Used Sales, CNW Reports

The reopening of government in mid-October helped used-vehicle sales realize a 3.63 percent increase from a year ago, CNW Research calling the increase “somewhat weaker” than expected.

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NewsOctober 15, 2013

CarWoo! Takes on ‘Stealth Shopper’ in New e-Book

CarWoo! released a new e-book that addresses a new type of consumer: the stealth shopper. The e-book offers approaches to influence this new car buyer, as well as best practices for providing the anonymity this customer demands.

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ArticlesOctober 9, 2013

Sales Professional of the Month October 2013

Dan Machu knows all too well the power of a referral. In fact, it’s how he got his start in the car business back in 2001.

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ArticlesOctober 8, 2013

Reviewing Yelp

Yelp’s Morgan Remmers speaks with Auto Dealer Monthly about the company’s latest changes. She also offers tips on how dealers can best use the platform.

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ArticlesCover StoryOctober 1, 2013

Cal Worthington: Brand of Gold

Every good business needs a voice. So whom do you want to be the face of your dealership? And how can you be sure the right message is being delivered?

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NewsSeptember 10, 2013

NADA: August SAAR Highest Since November 2007

Not since the fall 2007 has the industry’s SAAR reached the 16 million-unit level. The NADA also reports that August went on record for the highest monthly sales volume this year.

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