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The partnership is intended to tap employee performance data to help auto dealerships analyze performance and focus training on sales operations weak spots.
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If your business depends upon online search results, any changes to Google’s algorithm can have a profound effect. Web marketing expert offers six steps for responding to an unexpected change.
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Special finance expert Greg Gloebel explains how he would spend his advertising dollars to attract credit challenged customers in today’s market.
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Facing OEM-mandated facility upgrades, Hoffman Audi took the opportunity to give its service drive a makeover that is winning praise from customers.
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Expert Greg Wells identifies five common obstacles to success and explains how to knock them down.
Read More →Unable to ditch his F&I roots, editor Gregory Arroyo makes a strong case for why the F&I office should have a role in a dealership’s CRM efforts.
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New online marketing tools allow dealers to reach car buyers with targeted campaigns that show up on their favorite websites.
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The magazine talks to Auto/Mate’s Mike Esposito to get his thoughts on the business, dealership technology and his biggest fear for dealers this year and beyond.
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The legal battle between Clay Nissan and the brothers of a former cancer-stricken employee is over, ending the family’s 10-month campaign against the dealership for terminating their sister.
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Attendees of Edmunds.com’s inaugural Hackomotive event tackled some of the industry’s biggest issues and were offered a glimpse at how the tech community could bring about change.
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Facebook is building a search engine, while Google continues to pursue its social media push. Both are competing in the dealer space, but not everyone is convinced the two tech giants are really going after each other’s business.
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