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ArticlesJuly 1, 2013

Sales Professional of the Month: Michael Nekava

Michael Nekava is known on the show floor of the Bayside, N.Y.- based operation as “Mikey Mercedes".

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ArticlesJuly 1, 2013

The Diesel-Powered Dealer

Auburn (Wash.) Volkswagen's Matthew Welch is fiercely loyal to his customers, his staff and the VW brand. He's also a tireless advocate of diesel powerplants.

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Articlesby Gregory ArroyoJuly 1, 2013

Telling The Future

The editor bites on a pitch for an article about the future of auto retailing, a topic he's steered clear of given the emotions it tends to stir.

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ArticlesJuly 1, 2013

Test Drives Delivered: A Profile of a Unique Seattle Startup

A Seattle startup is taking a different approach to improving the car-buying experience, one that is supposed to drive a better connection between dealers and their customers.

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Articlesby Courtney ColeJune 26, 2013

Data-Driven Sales

The magazine’s back-page columnist lays out a plan for getting customers to pull the trigger on a new car. All it takes is a little tech and the right data.

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ArticlesJune 13, 2013

On the Go

Mobile CRM can allow salespeople to access key data without ever having to leave the customer’s side. Managers can use the same technology to keep their employees in line, even when they are out of the office. But legal experts say that both conveniences can be areas for concern.

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ArticlesJune 1, 2013

Sales Professional of the Month: Prince Sinsuat

More than 4,000 Stokes Honda North customers have purchased cars from Prince Sinsuat in the 12 years he’s worked the showroom floor.

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ArticlesJune 1, 2013

The Invisible Customer

Your CRM contains a goldmine of sold customers, however industry pros explains why these leads often go missing.

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Articlesby Philip BarrasJune 1, 2013

CRM Goes Beyond Technology

It takes more than technical know-how to maximize your CRM tool. The experts agree that process, accountability and personal leadership are the keys to success.

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ArticlesJune 1, 2013

Going Toe-To-Toe With Google

If your business depends upon online search results, any changes to Google’s algorithm can have a profound effect. Web marketing expert offers six steps for responding to an unexpected change.

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