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The partnership is intended to tap employee performance data to help auto dealerships analyze performance and focus training on sales operations weak spots.
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“I’ve never sold a car in my life,” Dorn says. “I’ve educated people on my product to earn their trust enough to have them know that they are getting a fair deal from me.”
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The magazine’s legal eagle uses another dealer-targeted lawsuit to encourage dealerships to ‘walk the walk’ when it comes to their privacy policies.
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Setting up a process to handle subprime customers takes a serious commitment starts with the dealer and extends all the way through the store.
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Google has definitely become a key sales tool for the people manning the front end, but it hasn’t been too kind to the F&I office.
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The magazine’s resident accounting expert lays out the key considerations for those who wish to become volume-unit dealers.
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Pinterest is proving to be business-friendly. It recently rolled out a new tool to help businesses measure the effectiveness of their activities on the social media site. Our digital marketing expert offers his thoughts.
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The magazine’s business development expert says to burn those e-mail templates, then lays out 10 steps to making your e-mail stand out.
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George Grubbs III’s Infiniti dealership is smack in the middle of a major roadwork zone, but he refuses to let the project create detours between him and his customers.
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The magazine’s ninth annual Dealers’ Choice Awards featured a tough competition between old favorites and new winners — as well as several brand new categories.
Read More →The FTC's actions against a Georgia dealership offer several lessons for dealers who utilize P2P networks.
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