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Articlesby Kelly WadlingerMarch 19, 2013

Social Media for Skeptics

Still skeptical about investing in social media? Get started by encouraging positive reviews and more search engine returns.

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Articlesby David Keller, CPA, CFEMarch 11, 2013

Managing By The Numbers

A dealership’s financial statement can reveal exactly how it’s perceived in the community. The magazine’s accounting expert identifies the metrics that tell all.

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Articlesby Paul PotratzMarch 5, 2013

7 Ways to Reduce Ad Waste

The magazine’s digital marketing expert provides a nice primer for getting your digital ad strategy dialed in.

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ArticlesMarch 1, 2013

Construction Delays

George Grubbs III’s Infiniti dealership is smack in the middle of a major roadwork zone, but he refuses to let the project create detours between him and his customers.

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Articlesby Daryl K. TaborFebruary 26, 2013

Going Unconventional

Daryl Tabor explores some of the unconventional strategies dealers are employing to drive traffic into the showroom.

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Articlesby Tom HudsonFebruary 26, 2013

Are Car Dealers Racketeers?

The magazine’s legal expert weighs in on a court case involving a consumer’s use of the RICO Act to sue a dealer.

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Articlesby Jim RadognaFebruary 13, 2013

10 Must-Follow Advertising Guidelines

Jim Radogna offers 10 insights that will help you navigate the sometimes messy business of advertising.

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ArticlesFebruary 1, 2013

Sales Professional of the Month: Chris Eckert

“I just love helping people buy cars,” Eckert said of his position at the Chevrolet, Buick and Cadillac dealership.

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ArticlesFebruary 1, 2013

To Catch A Customer

The magazine’s from-the-trenches columnist offers a few insights on how to get the most out of your customer communications.

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Articlesby Philip BarrasFebruary 1, 2013

Use It, Or Lose It

Technology insider says no dealership should be without a CRM tool — that’s unless your operation closes 100 percent of its customers on the first try.

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