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The partnership is intended to tap employee performance data to help auto dealerships analyze performance and focus training on sales operations weak spots.
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Technology insider says no dealership should be without a CRM tool — that’s unless your operation closes 100 percent of its customers on the first try.
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The magazine's legal expert takes a look at a recent case involving what his lawyer buddies call "common law fraud," and explains why promises made by salespeople can be a tricky affair.
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The magazine's tech expert identifies three keys to driving sales through social media in 2013.
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It's the best time of the year for special finance- that's if you've planned appropriately. If you haven't, the SF guru provides a checklist you'll need to get your operation primed for tax season.
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'Momentum' is the theme of NADA's 2013 convention, where dealers will meet to determine how to build on last year's industrywide gains.
Read More →Dealers open up their social media playbooks, and reveal the dangers and challenges of building and maintaining an online reputation.
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Younger car buyers are an increasingly important group to reach — if you can reach them at all. Learn how Millennials are forcing dealers to rethink their sales and marketing strategies.
Read More →The Editor says farewell to the magazine, but not to the industry. Get the scoop on ADM's new home and team.
Read More →The magazine’s legal expert explains why California’s attack on buy-here, pay-here dealers was unwarranted and unneeded.
Read More →Marketing experts takes a look at Facebook, and provides a primer for brand building on the social media site.
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