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Articlesby Tom HudsonNovember 17, 2009

MMWA Etch Claim Fails, but State Claim Sticks

Thomas B. Hudson - “Throw enough of it against the wall, and something will stick,” says the adage, and plaintiffs’ lawyers heed that advice. In a recent case, the lawyer claimed that the dealer violated the Magnuson Moss Warranty Act’s (MMWA) anti-tying provisions, and also claimed that the MMWA violation constituted a separate violation of a state “unfair and deceptive acts and practices” or “UDAP” law.

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Articlesby Jennifer Murphy BloodworthNovember 12, 2009

Rebranding and Repositioning

Jennifer Murphy - For most, rebranding or repositioning a business is a choice. Today for some dealers, there isn’t much of a choice involved in their rebranding and repositioning efforts. With the bankruptcies of two domestic automakers, well over 2,000 franchise signs had to be taken down.

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Articlesby Todd SwickardNovember 6, 2009

Is Your Ad Strategy a Clunker?

Todd Swickard - Since the world is changing, your marketing strategy needs to change too, or you’ll be left in the dust. It’s time to trade in your old ways of doing things to get the most mileage out of your marketing budget. So, here are a few tips for how to go about reviewing your strategy to make sure it’s ready to roll.

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Articlesby Kimberly LongNovember 2, 2009

The How and How Much of Online Advertising

Kimberly Long - Several years ago, any dealership that had an online strategy was looked upon as forward-thinking and cutting-edge. Today, however, the Internet has become an advertising staple for almost all dealers. Indeed, most in the industry now believe online advertising is an absolute necessity for success.

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Articlesby David Keller, CPA, CFEOctober 30, 2009

Where Have Your Advertising Dollars Gone?

David Keller - Now the Cash for Clunkers promotion is over, you can breathe a little. Wrong! You’d better get going and decide what to do now that customers are not walking rapidly into your store ready to sign contracts without expending a lot of sales effort or advertising on your part.

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Articlesby Kimberly LongOctober 29, 2009

Dream Cars Credit Thrives with Purely Online Strategy

Kimberly Long - While most businesses have acknowledged the influence of the Internet on modern-day commerce and have embraced it as a powerful advertising medium, it’s still difficult for some auto dealers to imagine not keeping more conventional methods of television, radio and print as part of their advertising and marketing strategies.

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Articlesby David Keller, CPA, CFEOctober 23, 2009

What Are These Banks Thinking?

David Keller - The most important, and very disturbing, thing I see happening in the automotive industry right now is the lack of lenders willing and or able to loan funds to dealers to capitalize their operations, finance a dealership purchase or new equipment, or just loan money on existing collateral.

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Articlesby Scott DreisbachOctober 8, 2009

Inventory Management

Scott Dreisbach - The importance of precise vehicle inventory management has never been more clearly defined than it is today. It is well known that precise vehicle inventory management can be the difference in whether or not we operate our stores at a profit or loss.

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Articlesby David Keller, CPA, CFEOctober 2, 2009

Simplify Through Technology

David Keller - Here we are and our automotive world has changed so much we hardly recognize it anymore. Who would have thought a few short years ago we’d be in this spot today?

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Articlesby Tom HudsonSeptember 30, 2009

Stolen Any Good Forms Lately?

Thomas B. Hudson - “No. Why should we pay ABC Forms Company 58 cents a form for those things? My brother-in-law says he knows a printer who’ll run them off for us for 12 cents each. Give me a copy of one of the ones you have left, and I’ll get us a bunch made.”

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