Toni Anne Fardette has taken Atlantic Auto Group’s BDC and digital marketing campaigns to the next level.
Dealers are finding digital marketing success by relying on the lessons learned from successful brick-and-mortar sales.
Dealers who struggle to close Internet-savvy prospects may benefit from acknowledging the breadth and depth of each customer’s research and offering additional third-party resources.
Trigger leads are an effective way to capture in-market car buyers who may have been turned down for financing at another store.
When is a dealership liable for its customer’s negligence?
Brandon (Fla.) Ford's Ricardo Liburd snagged the December 2015 Sales Pro title, thanks to his brainpower, social skills and boundless energy.
Digital marketing is attracting increasing numbers of bright young minds to the automotive industry.
GM explains why some assumptions are par for the course and others can cost you business.
The DealerStrong team experiences the highs of beating expectations and the lows of an underperforming BDC and third-party lead provider.