December 2015

Cover Story

Building an Online Empire

Toni Anne Fardette has taken Atlantic Auto Group’s BDC and digital marketing campaigns to the next level.

Article

Open-Source Selling

Open-Source Selling

Dealers who struggle to close Internet-savvy prospects may benefit from acknowledging the breadth and depth of each customer’s research and offering additional third-party resources.

Article

Pull That Trigger

Pull That Trigger

Trigger leads are an effective way to capture in-market car buyers who may have been turned down for financing at another store.

Article

The Recordbreaker

Photo: Toni McQuilken

Brandon (Fla.) Ford's Ricardo Liburd snagged the December 2015 Sales Pro title, thanks to his brainpower, social skills and boundless energy.

Article

A Good Fit

Digital marketing is attracting increasing numbers of bright young minds to the automotive industry.