auto dealer in black and red logo
MenuMENU
SearchSEARCH

ACV’s Marketplace 2.0 Helps Dealers Buy Used Vehicles Smarter and Faster

Marketplace 2.0 user experience delivers more streamlined interface, customized alerts and real-time notifications on auction activity.

December 22, 2020
ACV’s Marketplace 2.0 Helps Dealers Buy Used Vehicles Smarter and Faster

Marketplace 2.0 user experience delivers more streamlined interface, customized alerts and real-time notifications on auction activity.

3 min to read


BUFFALO, N.Y. — ACV Auctions Inc., a leading online automotive marketplace for dealers and commercial partners, today announced the launch of Marketplace 2.0, the digital redesign of its ACV Auctions buying experience. This launch represents ACV’s response to dealer feedback requesting enhancements to how they find, view and manage auctions of interest. Marketplace 2.0 was built to optimize the buying experience, prioritizing customization and efficiency.

Our dealer and commercial customers inspire the technology we’ve developed and we continue to take their important feedback to evolve our marketplace and roadmap.

“For dealers, time is money, and our platform enables them to make the most informed decisions in the least amount of time, maximizing their business potential and driving their bottom line. ACV is committed to delivering on trust and transparency, and now we’ve added enhanced speed and efficiency, both of which dealers have been asking for. This redesign is the culmination of years of feedback from our dealer partners, analysis of  our data and hard work by our engineers in order to enhance our digital wholesale marketplace so that it has a more intuitive interface and produces more streamlined transactions,” said Greg Borowski, Vice President of Product Solutions at ACV Auctions.

The updated marketplace introduces new intuitive searching, browsing and filtering options to keep users informed and increase speed to purchase. Additional key features create an entirely new, customizable buying experience:

  • The new Saved Searches feature lets dealers create multiple, simultaneous filters by using the platform’s robust search and filter sets. Users can search by vehicle make, model and trim and utilize improved filters to adjust color, price and distance preferences. Searches can be saved and rapidly accessed to save dealers time.

  • A newly streamlined interface implements digital auction cards, allowing users to view important details upfront and place bids directly. Plus, a new fast action panel allows dealers to monitor all auctions of interest in one place to make quicker, more informed and cost-effective decisions.

  • An advanced Watchlist feature allows dealers to “favorite” auctions of interest and pin them to the screen for continuous monitoring. By viewing all actions at once, dealers can quickly come to a bidding decision, lessening the time between search to buy.

“We listened to your feedback and delivered! Our dealer and commercial customers inspire the technology we’ve developed and we continue to take their important feedback to evolve our marketplace and roadmap,” said ACV Auctions CEO George Chamoun. “Buying and selling wholesale vehicles online should be as easy as shopping on other digital experiences we have all come accustomed to. Dealers want the same functionally for wholesale; such as having multiple saved searches which collectively bring efficiency and accuracy.”

Alongside standout new features, ACV’s marketplace has improved notification content, ensuring users receive the most relevant information based on their Saved Searches and auction interests. Accessibility has also increased by improved ADA compliance and new keyboard shortcuts. Plus, dealers new to the platform will have access to a comprehensive onboarding experience to familiarize themselves with all marketplace capabilities.

Marketplace 2.0 is available to all users on the web. Details on new features can be viewed here.

For more information on ACV Auctions, visit acvauctions.com.

Topics:Digital

Originally posted on F&I and Showroom

More Digital

Headshot photo of Cox Automotive executive Derek Hansen
Digitalby StaffJune 22, 2026

Cox Automotive Tool to Streamline Dealership Workflows

The new Navigator offering is designed to work for dealers across the company's technology solutions for time savings and more.

Read More →
Photo of computer keyboard with a inkpen resting in front of it on the top of a desk
Digitalby StaffJune 22, 2026

DAS Technology Earns Multiple Industry Honors

The company's Power AI Search was recognized for automotive artificial intelligence as .

Read More →
Modern Data Strategy infographic
Digitalby Lauren LawrenceJune 19, 2026

Reduce Fragmentation, Connect Customer Data

Automotive dealerships have the opportunity to reach more consumers by putting their customer data into a unified system, according to a new report.

Read More →
Ad Loading...
Auto Dealer Today, Dealer Debrief, 06/18/2026, with Lauren Lawrence
Digitalby Lauren LawrenceJune 18, 2026

Dealer Debrief: Service Tech Recognition

In this week's debrief, host Lauren Lawrence covers a change to Automotive Service Professionals Month, a dealership acquisition, and a new Lexus rooftop!

Read More →
Auto Dealer Today, Dealer Debrief, 06/11/2026, with Lauren Lawrence
Digitalby Lauren LawrenceJune 15, 2026

Dealer Debrief: Manufacturing Meets Demand

In this week's debrief, host Lauren Lawrence covers shifting strategies in the U.S. auto industry and how they reflect the current consumer demand.

Read More →
Photo of red Tesla car parked outside of building
Digitalby Hannah MitchellJune 12, 2026

Trust of Autonomous Cars Not Automatic

A poll of U.S. consumers finds more awareness of the technology but no movement when it comes to relying on it for transportation.

Read More →
Ad Loading...
Auto Dealer Today, Dealer Debrief, 06/04/2026 with Lauren Lawrence
Digitalby Lauren LawrenceJune 4, 2026

Dealer Debrief: New Technician Credential & Vehicles for Change

In this week's debrief, host Lauren Lawrence covers a new ADAS technician credential that is in the works and a partnership between NADA and Vehicles for Change.

Read More →
Auto Dealer Today, Dealer Debrief, 05/28/2026, with Lauren Lawrence
Digitalby Lauren LawrenceMay 28, 2026

Dealer Debrief: Dealer's Choice Awards

In this week's debrief, host Lauren Lawrence covers reinsurance, IIHS safety picks, and voting for the 2026 Dealers' Choice Awards.

Read More →
Man smiling at camera.
Digitalby StaffMay 18, 2026

JD Power Launches F&I Performance, ID Verification Tools

The resources are the first two offerings by the company's new Dealer Solutions division, which is being led by auto industry veteran Doug Betts.

Read More →
Ad Loading...
Photo of Buick Envista moving down road flanked by trees
Digitalby Hannah MitchellMay 8, 2026

Advanced Safety Features Make a Difference

GM says research shows such technologies have made real inroads in reducing the rate of U.S. collisions as it aims for crash-free roads.

Read More →