auto dealer in black and red logo
MenuMENU
SearchSEARCH

Dell Technologies Partners With NIADA

New national corporate partner offers association members discounts on wide range of technology.

October 26, 2020
Dell Technologies Partners With NIADA

New national corporate partner offers association members discounts on wide range of technology.

2 min to read


ARLINGTON, Texas – Dell Technologies has joined with the National Independent Automobile Dealers Association as a Bronze-level National Corporate Partner, offering association members an exclusive new benefit to help upgrade and improve their technology.

We strongly believe NIADA and its diverse base of members will receive great value from this partnership and can in turn get more done in their day-to-day operations by repurposing the savings they earn.

The user-friendly program gives NIADA members discounts of 5-10 percent on purchases of Dell products – and those discounts are stackable with additional Dell promotions, which could allow NIADA dealers to save even more on their technology upgrades.

“Dell Technologies offers a wide range of business tools that can help dealers increase efficiency and productivity,” NIADA director of business development James Gibson said. “Having access to those tools at a significant savings is a big win for our members.”

The new partnership gives NIADA members access to discounts on what they need to securely connect, produce and collaborate anywhere at any time, with products like award-winning desktops, laptops, 2-in-1’s, thin clients, powerful work stations and rugged devices made for specialized environments, as well as monitors, docking and endpoint security solutions and services.

“NIADA members can now receive healthy discounts on Dell's vast range of technology products,” Dell director of strategic partnerships Mobolaji Sokunbi said.

NIADA members can access the new member benefit by visiting www.dell.com/NIADA to receive a coupon by email.

Program benefits include:

• Exclusive member savings: Stackable 5-10 percent coupon.

• Access to a dedicated small business tech advisor at www.dell.com/en-us/work/shop/dell-small-business/cp/small-business-central or by phone at 800-757-8442.

• Access to Dell Financial Services at https://dfs.dell.com/#/.

• Access to NIADA’s direct point of contact and account executive Steven Shipe at steven.shipe@dell.com.

Dell Technologies brings together the combined capabilities of businesses and brands to help our customers keep pace with digital innovation and accelerate their own success. As a hybrid of digital experts, we deliver real results for customers across a spectrum of industries.

Dell Technologies is comprised of a family of companies including Dell, Dell EMC, SecureWorks, Virtustream and VMware.

More Digital

Scott Worthington, vice president of product management at Reynolds and Reynolds, stands indoors in front of large windows wearing a navy blazer and white shirt.
Digitalby StaffMarch 3, 2026

Reynolds, Corpay Partner to Enhance Dealership Payables

The new connection between the companies is designed to help digitize payments, targeting smoother transactions for automotive dealers.

Read More →
Headshot of Zach Shefska, CEO of CarEdge, alongside the CarEdge logo on a blue background.
Digitalby StaffFebruary 24, 2026

Free Public Scoring System Rewards Honest Dealer Prices

CarEdge Dealer Transparency Index is based on verified quotes, and retailers can be rewarded with badges and other marketable proofs of honest pricing.

Read More →
Graphic promoting StoneEagle at the 2026 NADA Show in Las Vegas, featuring a photo of CEO Cindy Allen.
Product & Technologyby StaffJanuary 20, 2026

StoneEagle to Unveil Next-Gen F&I Solutions at NADA

Empowering the F&I office through data is central to the company’s reimagined solutions it's scheduled to debut soon.

Read More →
Ad Loading...
Digitalby Hannah MitchellJanuary 9, 2026

Automaker Websites Valuable Tools

The majority of shoppers visit them, and most undecided consumers consider the brands whose sites they peruse, but some automakers emphasize brand over product detail.

Read More →
Product & Technologyby Hannah MitchellNovember 25, 2025

AI-Guided Car-Shopping Insight

Consumers say they’re using the tech, but many still end up at dealerships to seal the deal.

Read More →
A smartphone displaying a Hertz Car Sales online listing sits beside the Cox Automotive logo, illustrating Cox’s new omnichannel car-buying platform.
Digitalby StaffNovember 11, 2025

Omnichannel Car-Buying Platform Launches

Cox Automotive says the technology enables online transactions on client sites and third-party marketplaces simultaneously.

Read More →
Ad Loading...
Digitalby Hannah MitchellOctober 31, 2025

Audi Drivers Can Ditch That Pesky Manual

Updated mobile app features AI assistant for tech questions, EV tasks and more

Read More →
Digitalby Hannah MitchellOctober 24, 2025

GM Cars to Get Smarter Over Time

Automaker announces single vehicle computing system to connect lineup for faster updates

Read More →
Shawn Concannon, president of TSD Mobility Solutions, stands inside a modern office building, representing TSD’s continued growth in connected-fleet technology.
Digitalby StaffOctober 14, 2025

TSD Mobility Acquisition to Bolster Telematics

Latest addition expands connected-fleet technology, strengthening telematics capabilities and global reach

Read More →
Ad Loading...
Digitalby Hannah MitchellSeptember 5, 2025

Cyber Threats Continue Apace

Hackers, seeing auto retail vulnerabilities in 2024 CDK incident, are taking advantage, data show.

Read More →