Digital Cadillac Sales Platform Makes U.S. Debut
Franchised dealers in five states can now opt into Cadillac Live, a new sales platform that connects car shoppers with remote agents for real-time online demos.
Cadillac Live agents are trained to conduct walkarounds and answer vehicle and purchase-consideration questions.
Photo courtesy General Motors Co.
DETROIT — Cadillac Live makes its U.S. debut today, offering franchised dealers in California, Illinois, New Jersey, New York, and Texas a new opportunity to generate qualified sales leads, General Motors announced.
Read: Survey: Dealer Websites Fail Consumers in 3 Key Areas
Cadillac Live was designed to allow Cadillac.com visitors to connect with one of a group of live agents stationed in a Toronto showroom. The agents, who can hear but not see shoppers, are equipped with a smartphone, headset, and gimbal, which they use to conduct a walkaround of any of 10 new vehicle models and answer questions, all in real time.
The program was piloted throughout Canada starting in March. Cadillac dealers in the aforementioned states can opt in starting today; depending on the results, Cadillac Live could roll out nationwide as soon as May.
“Luxury consumers are looking for a seamless, one-on-one shopping experience, whether online or in-person.”
Citing Google data showing twice as many car buyers start the process online rather than at dealerships, executives said Cadillac Live offers a combination of convenience, a personal touch, and expert advice.
“Luxury consumers are looking for a seamless, one-on-one shopping experience, whether online or in-person,” said Cadillac CMO Melissa Grady. “Cadillac Live offers a high degree of personal service, with time-saving conveniences and extended hours, reflecting today’s evolving shopping habits and our customers’ expectations.”
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