Digital Cadillac Sales Platform Makes U.S. Debut
Franchised dealers in five states can now opt into Cadillac Live, a new sales platform that connects car shoppers with remote agents for real-time online demos.
Cadillac Live agents are trained to conduct walkarounds and answer vehicle and purchase-consideration questions.
Photo courtesy General Motors Co.
DETROIT — Cadillac Live makes its U.S. debut today, offering franchised dealers in California, Illinois, New Jersey, New York, and Texas a new opportunity to generate qualified sales leads, General Motors announced.
Read: Survey: Dealer Websites Fail Consumers in 3 Key Areas
Cadillac Live was designed to allow Cadillac.com visitors to connect with one of a group of live agents stationed in a Toronto showroom. The agents, who can hear but not see shoppers, are equipped with a smartphone, headset, and gimbal, which they use to conduct a walkaround of any of 10 new vehicle models and answer questions, all in real time.
The program was piloted throughout Canada starting in March. Cadillac dealers in the aforementioned states can opt in starting today; depending on the results, Cadillac Live could roll out nationwide as soon as May.
“Luxury consumers are looking for a seamless, one-on-one shopping experience, whether online or in-person.”
Citing Google data showing twice as many car buyers start the process online rather than at dealerships, executives said Cadillac Live offers a combination of convenience, a personal touch, and expert advice.
“Luxury consumers are looking for a seamless, one-on-one shopping experience, whether online or in-person,” said Cadillac CMO Melissa Grady. “Cadillac Live offers a high degree of personal service, with time-saving conveniences and extended hours, reflecting today’s evolving shopping habits and our customers’ expectations.”
More Digital
TecAssured Expands Payment Capabilities
A new integration with ConnexPay is designed to give third-party administrators, agencies and dealers faster, more flexible payment options, improve efficiency and create profit opportunities.
Read More →
Dealerships More Frequent Cybercrook Targets
Analysis of the past year’s activity shows attacks on stores’ networks have surged dramatically as criminals leverage AI’s tools for volume and seeming legitimacy.
Read More →
Reynolds and RockEd Team Up
Via structured learning journeys and certifications, dealership personnel can get up to speed fast, a key component for success in rapidly changing retail automotive.
Read More →
Dealer Debrief: AI is Judging Your Website
In this week's debrief, host Lauren Lawrence talks about the importance of optimizing your website for AI-powered search as well as SEO.
Read More →
Your Dealership Is Being Judged by AI Search
Car shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
Read More →
Cox Automotive Tool to Streamline Dealership Workflows
The new Navigator offering is designed to work for dealers across the company's technology solutions for time savings and more.
Read More →
DAS Technology Earns Multiple Industry Honors
The company's Power AI Search was recognized for automotive artificial intelligence as .
Read More →
Reduce Fragmentation, Connect Customer Data
Automotive dealerships have the opportunity to reach more consumers by putting their customer data into a unified system, according to a new report.
Read More →
Dealer Debrief: Service Tech Recognition
In this week's debrief, host Lauren Lawrence covers a change to Automotive Service Professionals Month, a dealership acquisition, and a new Lexus rooftop!
Read More →
Dealer Debrief: Manufacturing Meets Demand
In this week's debrief, host Lauren Lawrence covers shifting strategies in the U.S. auto industry and how they reflect the current consumer demand.
Read More →