In a move to support people facing financial hardship and vehicle repair challenges, DOWC launched “Fix It Forward,” a new initiative to fund necessary repairs to help customers nominated by participating dealers get safely back on the road.

At the heart of the program is a simple but powerful mission: to help people stay mobile and empowered during life’s toughest moments.

“We know that for many people, a reliable vehicle isn’t a luxury–it’s a lifeline,” said Chief Culture Officer Debra LaMotta. “Whether it’s getting to work, taking care of family, or making medical appointments, transportation can make or break someone’s ability to move forward. That’s why we created Fix It Forward.”

How ‘Fix It Forward’ Works

DOWC invites its network of dealers to nominate one customer each who is facing significant financial or personal hardship and can’t afford necessary vehicle repairs. Each dealer must provide details about its nominee’s circumstances–beyond just the repair estimate–to help the selection team understand the human side of the situation.

The company then selects one nominee on a rolling basis and ensures that the customer receives the needed repairs by working directly with the service center to ensure the process is seamless.

“We’ve seen firsthand how one unexpected breakdown can derail someone’s stability,” LaMotta said. “This is our way of giving people a lift–literally and figuratively.”

A Commitment to Giving Back

The Fix It Forward initiative is not a one-time campaign. It’s a long-term commitment, meaning many deserving people each year will receive critical repair assistance–and even more, will have their stories heard and acknowledged.

“This isn’t just about fixing cars–it’s about restoring dignity, opportunity, and momentum to people’s lives,” LaMotta said.

Dealers are encouraged to regularly nominate new customers, with the understanding that no individual customer can be nominated more than once. Stories are reviewed with empathy and care, and the selection process is guided by the urgency and depth of the need presented.

Part of Larger DOWC Cares Initiative

Fix It Forward is part of DOWC Cares, the company’s corporate social responsibility program dedicated to making a meaningful impact in the communities it serves. Through DOWC Cares, the company supports charitable giving, volunteerism and community-focused initiatives that reflect its core values of empathy, integrity and service.

By launching Fix It Forward under the DOWC Cares umbrella, it reinforces a commitment to not only being a leader in the automotive industry but also a force for good in the lives of everyday people. To learn more, visit https://dowc.com