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Rob Chesney - In order to increase the odds of consumers selecting your dealership, consider search engine marketing (SEM) and search engine optimization (SEO...
Read More →David Keller - Projections should be completed as if you have sold the notes to an RFC so you can review the effect on net income, cash flow, net worth, working capita, and other factors that are important to the operations and health of your dealership...
Read More →Jennifer Murphy - Recalling the first mass deployment his dealership survived through, Thomas said, “The sales numbers dried up literally overnight, and we weren’t prepared … We didn’t know what to expect; it was devastating.
Read More →Ryan Linnehan - When you consider the technology needed to handle each aspect of the sale, delivery and collection process it’s easy to see how having separate software programs to handle each of these areas could have you drowning in technology...
Read More →Rob Anderson - Before you begin to pour customers into your funnel and lead them through, there are certain things you must define first. This will set you—and your customers—on the right path from the start. Define who you are and what you’re all about.
Read More →Daymond Decker - The decision was made to integrate AuroraMotors.com into other advertising media and to utilize Search Engine Optimization and advanced Search Marketing campaigns to drive the home-bound Alaskans to the dealership’s new virtual showroom...
Read More →Jennifer Rincon - For F&I ethics, candidates are given the Regulation Z/Truth in Lending booklets from the Federal Reserve and educated on which sections apply to the automotive industry
Read More →Jennifer Muprhy - The first and perhaps the most striking difference is that the dealer maintains ownership of a rented vehicle until the end of the rental term. Then, and only then, does the renter acquire ownership.
Read More →John Carroll - “The key is to get the customer to come back for the first maintenance stop and get [the customer] in and out in an hour,” said Arden, who’s father put him to work at Downs Ford in Toms River, N.J., 30 years ago.
Read More →Tom Herald - If you’re not one of the top three dealers in your market that people think of when they want a car, then your branding needs help. They won’t remember you...
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