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Articlesby Tom HudsonJuly 27, 2007

"Yo-Yo" Deals In Finance: I Don't Think So

Thomas B. Hudson, Esq. - The relative rarity of these transactions doesn’t faze the NCLC, or, for that matter, the press. They know a good, catchy (and loaded) headline phrase when they hear one. So, they call every conditional delivery transaction...

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Articlesby Rob ChesneyJuly 26, 2007

Your Pictures Are Worth A Thousand Clicks: An Advanced Lesson In Taking The Best Pictures

Rob Chesney - When staging your photographs, select a site with a neutral background. Be sure that the location is free from visual distractions as well (a solid-color wall or an open area in a parking lot are excellent choices)...

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Articlesby Don ReedJuly 25, 2007

Let’s Get Serious About Service!

Don Reed - Let’s get serious about service and analyze what the real consequences are of this action. First, do you really believe your service manager will be able to spend the time needed to properly service 18 customers a day?...

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Articlesby Jeff SmelleyJuly 24, 2007

Avoiding Serious Down Time: Backing up your Computer System

Jeff Smelley - How much time would be required to get back to an operational level? Are you sure you have all of your important data copied onto a secure, reliable media for recovery? How often are your backups done?

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Articlesby Ryan LinnehanJuly 23, 2007

Successful Inventory Management: Avoiding Problem Vehicles-Part I

Ryan Linnehan - One tool many successful dealers utilize in their efforts to maximize the quality of their inventory is a “Do NOT Buy List.” This is simply putting in writing exactly what vehicles you DO NOT want in your inventory...

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Articlesby Rob AndersonJuly 16, 2007

Why Direct Mail Makes You Feel Listless

Rob Anderson - Since many of you target customers have less-than-perfect credit, you should first understand that the addresses and phone numbers of “secondary” customers change more often than primary customers.

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Articlesby Daymond DeckerJuly 14, 2007

The Internet and Special Finance: The Silver Lining Of Financial Distress

Daymond Decker - The evolution of e-commerce has provided a unique opportunity for dealerships of all sizes to move beyond their traditional restraints and limitations into the realm of digital financing...

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Articlesby John CarrollJuly 13, 2007

Managing Multi-Regional Operations: Stewart Management Group Finds Success in Market Diversification

John Carroll - Running a dispersed group of dealerships in several states offers some strategic economics in management oversight and technology.

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Articlesby Will ParquetteJuly 13, 2007

Follow-Up Skills Everyone Needs

Will Parquette - Even if we have done a good job with the customer and covered all of the steps (selection, presentation, demo drive, etc.), averages dictate that about three of every four prospects will leave without buying ...

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Articlesby Greg GoebelJuly 12, 2007

Telephone Skills: The Art Of Turning Leads Into Dealership Visits

Greg Goebel - The phone call is the desired result of most sub-prime advertising and it is the way that three out of four sub-prime sales begin. The inability to convert initial contacts into dealership visits will easily undermine the most successful...

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