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Before the days of the Internet, credit bureaus or even the telephone, bankers loaned money to consumers to purchase items that they otherwise could not afford. Banking was a professional art where the often intimidating loan officer would structure a loan around what was called the Three “C’s” of Finance –
Read More →Ryan Linnehan - After all, don’t BHPH customers tend to be more need-driven than impulse-driven in their vehicle buying? If so, are they really surfing the ‘net’ before buying, or are they just waiting until their car dies...
Read More →Mauricio Espinosa - As soon as the salesperson opens their mouth, in those brief few initial seconds, your salesperson can choose to shoot themselves in the foot or present an excellent and lasting first impression...
Read More →Carlos Rodriguez - Bad hiring decisions can affect a company’s finances as well as the morale and productivity of current staff. The US Labor Department estimates the cost to replace an employee is 30 percent of that person’s salary.
Read More →Jennifer Murphy - As most dealers know, when you make particular claims (what the FTC refers to as “trigger terms” or “trigger claims”) in advertisements of any kind, disclosures are required ...
Read More →Mark O'Neil - Unlike traditional ink-on-paper documents, electronic contracts travel at nearly the speed of light. Since they move so quickly, they can be reviewed and approved faster. For dealers, the additional speed translates into ...
Read More →Rob Chesney - Just as it does for any buyer, the Internet offers dealers a chance to find the best deal on the best selection of vehicles from across the country and around the world...
Read More →Don Reed - Common sense tells us that increasing your profit margins is the easiest of the three ways listed above. This is the result of nothing more than an attitude on the part of the dealer and his management team to follow NADA guides...
Read More →Greg Goebel - The easy way for a new-start company to gain market share was to offer greater advances – and that they did. Through the mid-90s dealers saw some really aggressive programs as new companies entered the market...
Read More →John Zieglar - Based on statistics of online searches by car buying shoppers, Courtesy Chevrolet decided to allocate the majority of its SEM budget to using online Google “Sponsored Link” ads to drive car buyers to its sites...
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