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Articlesby Todd SwickardFebruary 23, 2007

2007 Myths About SEO & SEM

Todd Swickard - Numerous vendors joined the parade and have tried to offer dealers a solution that makes sense for them. Now, we are on to the wild and wonderful world of 2007. So, is this really the year for search marketing?...

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Articlesby Greg GoebelFebruary 22, 2007

Make the Total Commitment to Special Finance

Greg Goebel - It starts with the basics – 10 Critical Components – and the very first component, the most important of them all, is Commitment.

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Articlesby Karen StecklerFebruary 21, 2007

Competing with the Jones’ of the World

Karen Steckler - From the first contact that they make with the customer to gathering a name from an Internet lead, customer service is always a priority for Jones.

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Articlesby Ryan LinnehanFebruary 20, 2007

Repossessions – “The Biggest Loser”

We actually implemented what we called our “Repo Prevention Policy,” which listed in writing why we wanted to reduce our repos...

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Articlesby David Keller, CPA, CFEFebruary 19, 2007

Financial Strength Found In Proper Accounting

David Keller - You have to manage cash. You can’t manage your business from how much cash you have in the bank or how much sales revenue you can produce...

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Articlesby Tom HudsonFebruary 14, 2007

West Virginia Court Rejects Attacks On Arbitration Agreement

Thomas B. Hudson, Esq. - The decision also deals with a wide-ranging attack on an arbitration agreement that uses most of the arguments commonly asserted by plaintiffs’ lawyers around the country, rejecting them one by one...

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Articlesby Jason EzellFebruary 13, 2007

Thou Shalt Not Take Thy Competitor’s Name In Vain At Least Not In Search Engines

Jason Ezell - When potential customers do a query through search engines, the search engine’s function is to weed out irrelevant content to locate exactly what the user wants...

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Articlesby Karen StecklerFebruary 12, 2007

The Ultimate Service Experience Empowering Your Team to Exceed Expectations

Karen Steckler - Prestige Imports is one of seven dealerships, with seventeen franchises which is owned by Hansel Auto Group. Over the years Hansel has developed a robust business with excellent service centers...

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Articlesby Don ReedFebruary 9, 2007

Serious Numbers In Owner Retention

Don Reed - If the number of active customers in your database is going up each month, congratulations; you are doing a lot of things right toward building strong owner retention...

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Articlesby David Keller, CPA, CFEFebruary 8, 2007

Reacting In Rome Influencing At Home

David Keller - How do you start your planning? Ask yourself what you want to accomplish. Put it on paper. It doesn’t have to be neat, or complete, in the beginning...

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