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ArticlesApril 23, 2013

Profit Booster: Tapping the Specialty Equipment Market

Tapping the $30 million specialty equipment market is no easy task, but two dealers say it’s not impossible. They open up their playbooks to making accessory sales a profitable venture.

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Articlesby George NenniApril 16, 2013

Pinterest Continues to Interest

Pinterest is proving to be business-friendly. It recently rolled out a new tool to help businesses measure the effectiveness of their activities on the social media site. Our digital marketing expert offers his thoughts.

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Articlesby Greg WellsApril 8, 2013

Battle of the Inbox

The magazine’s business development expert says to burn those e-mail templates, then lays out 10 steps to making your e-mail stand out.

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ArticlesApril 2, 2013

Dealership Spotlight: George Grubbs III

George Grubbs III’s Infiniti dealership is smack in the middle of a major roadwork zone, but he refuses to let the project create detours between him and his customers.

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Articlesby Daryl K. TaborMarch 27, 2013

PPM Driving Retention, Profits

Daryl Tabor looks at how prepaid maintenance plans and courtesy service packages are driving service retention at dealerships.

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Articlesby Kelly WadlingerMarch 19, 2013

Social Media for Skeptics

Still skeptical about investing in social media? Get started by encouraging positive reviews and more search engine returns.

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Articlesby David Keller, CPA, CFEMarch 11, 2013

Managing By The Numbers

A dealership’s financial statement can reveal exactly how it’s perceived in the community. The magazine’s accounting expert identifies the metrics that tell all.

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Articlesby Paul PotratzMarch 5, 2013

7 Ways to Reduce Ad Waste

The magazine’s digital marketing expert provides a nice primer for getting your digital ad strategy dialed in.

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Articlesby Daryl K. TaborFebruary 26, 2013

Going Unconventional

Daryl Tabor explores some of the unconventional strategies dealers are employing to drive traffic into the showroom.

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Articlesby Tom HudsonFebruary 26, 2013

Are Car Dealers Racketeers?

The magazine’s legal expert weighs in on a court case involving a consumer’s use of the RICO Act to sue a dealer.

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