
Tapping the $30 million specialty equipment market is no easy task, but two dealers say it’s not impossible. They open up their playbooks to making accessory sales a profitable venture.
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Pinterest is proving to be business-friendly. It recently rolled out a new tool to help businesses measure the effectiveness of their activities on the social media site. Our digital marketing expert offers his thoughts.
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The magazine’s business development expert says to burn those e-mail templates, then lays out 10 steps to making your e-mail stand out.
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George Grubbs III’s Infiniti dealership is smack in the middle of a major roadwork zone, but he refuses to let the project create detours between him and his customers.
Read More →Daryl Tabor looks at how prepaid maintenance plans and courtesy service packages are driving service retention at dealerships.
Read More →Still skeptical about investing in social media? Get started by encouraging positive reviews and more search engine returns.
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A dealership’s financial statement can reveal exactly how it’s perceived in the community. The magazine’s accounting expert identifies the metrics that tell all.
Read More →The magazine’s digital marketing expert provides a nice primer for getting your digital ad strategy dialed in.
Read More →Daryl Tabor explores some of the unconventional strategies dealers are employing to drive traffic into the showroom.
Read More →The magazine’s legal expert weighs in on a court case involving a consumer’s use of the RICO Act to sue a dealer.
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