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Mark O'Neil - Take a minute and think about the most successful retailers across the country, operators such as Wal-Mart, Home Depot or Best Buy. One thing they have in common is they don’t leave much to chance; they use technology and tools (not instinct and yellow pads) to help turn their inventory rapidly and boost profits.
Read More →Jim Rucker - Dealerships are starting to realize that they get more bang for their buck through Internet marketing and are cutting into their television and radio budgets and redirecting the funds towards driving Internet leads ...
Read More →Daymond Decker - Are you struggling with the transition to digital advertising activities due to lack of time, staff focus or obvious understanding of what to do? ...
Read More →Jim Jackson - We all want comfort and safety, but sometimes that comfort zone can actually hold us back. If we look at our lives and make a choice to change something, it involves stepping out of our comfort zone. Changing things will take us out of that familiar place, into something new. That’s a little scary. Depending on what it is, that might be very scary.
Read More →As anyone who has dealt with special finance knows, getting a special finance department successfully off the ground can be a daunting task. Throughout 2009, Special Finance Insider will follow one dealership’s attempt to do just that.
Read More →Raul Vazquez - Online video is here! ComScore measures more than 11.5 billion online videos that are being viewed each month.
Read More →Brett Boatwright - With today’s troubled economy negatively impacting almost every dealership across the country and the ink on monthly financial statements turning from black to blood-red, why do most owners and upper management teams advertise the same way they did five, 10 and even 25 years ago?
Read More →While the credit markets have tightened, it’s important that consumers realize they can still get approved for an auto loan. Focus can help improve consumer confidence with its direct-response marketing campaigns broadcast via infomercials.
Read More →Marla Belson - Clank—I could hear the heavy sound of the dead bolt locking the front door after the last customer of 2008 drove off. As the handful of us sat watching the taillights cross the curb, I thought the showroom windows would fog up from everyone letting out a collective sigh of relief.
Read More →Mark O'Neil - Aftermarket products are an essential profit center for your dealership, but during an economic slump, boosting these sales is crucial. Although you may be seeing fewer buyers in your showroom, you can compensate for less volume by ensuring your F&I department is maximizing every deal.
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