VinSolutions has added a new feature to its VinConnect CRM solution called Target. It enables dealers to mine their customer databases to find more existing sales opportunities.
The FTC's enforcement sweep, which resulted in six new cases and $2.6 million in monetary judgements, marks the first time the agency has targeted add-on products and services.
HookLogic's AutoHook marketing solutions suite received an Automotive Website Award for Marketing Innovation from PCG Consulting.
Reaching highline customers has its challenges, but Lexus of Massapequa’s Rose Cruz has set her sights on an even more focused market: women.
Auburn Volkswagen’s multichannel marketing campaign has boosted sales by engaging customers at every stage of the buying process.
Use this seven-step process to reduce your advertising expenses and end-of-month stress by focusing on the things that make your dealership unique.
Neither you nor your customers should have to choose between price and value. Marketing ace says the solution lies in an effective demonstration of the vehicle and your dealership.
Reports of the demise of QR codes have been greatly exaggerated. Inventory expert explains how this simple technology can transform your customers’ retail experience.
Every good business needs a voice. So whom do you want to be the face of your dealership? And how can you be sure the right message is being delivered?
Cal Worthington, best known for his iconic TV ads that played on the most imaginative stunts to get customers to 'Go See Cal,' passed away Sunday afternoon.
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