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Study

Cordray: CFPB Disagrees With Conclusions of CRA Study

CFPB Director Richard Cordray fielded questions about dealer compliance programs and a recent study calling out the bureau’s methods for determining discrimination during a semi-annual report to Congress earlier this month.

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J.D. Power: In-Car Tech Impacting Dependability, Brand Loyalty

Bluetooth connectivity and voice recognition issues are the most frequently reported problems after three years of ownership, according to J.D. Power's 2015 U.S. Vehicle Dependability Study.

Targeted Direct Mail Still Effective, Prospect Vision Reports

When used strategically, mail is still is delivering much stronger results than other marketing channels, according to a study from Prospect Vision.

Dealers Failing to Capture Customers Over the Phone, Marchex Reports

When a potential customer calls a dealership, that call goes unanswered one out of six times, according to data from mobile advertising technology company Marchex Inc.

Percentage of Older Vehicles in Operation Reaches Five-Year High, Experian Reports

More consumers are sticking with their older model vehicles, with vehicles predating the 2001 model year accounting for more than 28.3% of all vehicles on the road during the opening quarter of 2014, according to Experian Automotive.

Study: Moms Prefer to Shop Online and Negotiate in Person

A new study shows that 73% of mothers consider themselves to be the “sole decision-maker” in the vehicle-shopping process. And more than half of them still prefer to conduct negotiations in person.

Edmunds.com Among 'Most Trusted' Online Review Sites

Edmunds.com ranked the fourth highest on the 2013 Online Customer Review Study, beating out sites like Yelp, Google+, Hotels.com and others. DealerRater ranked No. 13 on the list.

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