Pied Piper Management Company research shows local new car and truck dealerships outperform factory direct sales in customer satisfaction.
Meanwhile, AutoNation, Hendrick Automotive Group top public, private rankings.
Auto dealers tied for 12th out of 20 industries ranked in the eighth edition of Temkin Group’s Customer Experience Ratings. Ford and Mercedes-Benz dealers also earned top rankings.
Customers are better educated than ever, but that's no excuse for an embarrassing lack of professionalism and product knowledge.
Machine learning produces data you can use to find new prospects, make sales, and improve retention.
On Tuesday, Mazda North American Operations launched the Mazda Recall Information Center as part of an effort increase recall completions. The new website is only part of the company's initiative to ensure recalls are completed quickly and efficiently.
Among the 24 automotive brands tracked by the American Customer Satisfaction Index, 16 showed improvement and five showed declines. Three of those declines came from premium brands, the most notable being Volkswagen.
Harry Klekos puts his all into his first meeting with each customer, and he expects them to be just as upfront as he is.
Infiniti dealerships treat its customers best, at least according to the newly released 2016 Pied Piper Prospect Satisfaction Index (PSI) U.S. Auto Industry Benchmarking study. Now in its 10th year, the study measures how car shoppers are treated at the dealership.
Back-outs are part of the dealership life. What’s your policy?
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