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data mining

Data Mining: The Golden Opportunity You’re Ignoring

Why wait for slow times to mine your database? Expert offers a four-step plan to make data mining a full-time profit center — and all you need is a process and a champion.

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JLR Dealers Get Market EyeQ Sales Platform

Nearly 300 Jaguar Land Rover dealers nationwide will onboard automotiveMastermind’s Market EyeQ predictive analytics-powered sales platform this month.

3 Steps to Scrub Your Customer Data and Sell More Cars

Unleash the power of your CRM by building your sales and marketing initiatives around clean customer data. Data quality expert walks you through the assessment, prevention, and remediation phases.

Dominion DealActivator Success Story

Business Development Director Danielle Klonecki explains how Dominion Dealer Solutions’ automotive data mining solution drives success for the BDC, the sales team, and the service drive at Central Florida’s Lakeland Automall. Click here to watch the video!

Pearl Technology Integrates Experian Propensity Scoring Platform

The new platform gives users of Pearl’s VehicleXchange incentive-based marketing solution the ability to know which consumers are new or pre-owned buyers, and can target by propensity, APR, payment amount, term and credit score, and more.

AutoAlert Releases French Version of Its Sales Opportunity Software

AutoAlert has released a French version of its sales opportunity software for dealers operating in French-speaking Quebec, Canada.

Dealers Who Leverage Data Sell More, AutoAlert Finds

Consumers are keeping their cars longer and consequently buying fewer vehicles over their lifetime. But results of a new survey from AutoAlert shows that dealers can sell more cars when they use customer data to reach out to potential buyers.

DealerSocket Report Offers Tips On How to Thrive in Slow-Growth Times

DealerSocket released its annual Dealership Action Report, which emphasized the importance of formal, technology-driven processes to thrive and increase profitability during slow periods.

Compliance Firm to Hold Cyber Security Session at NADA Convention & Expo

Automotive Compliance Consultants and cyber-security partner Nuspire Networks will discuss dealership security with dealers at NADA 2015 in San Francisco.

Serving Up Sales

Terry Longmore was focused on service-department sales long before it became fashionable. That dedication is paying off for Beasley Ford Lincoln, where Longmore’s department is capturing 3 to 5 percent of his store’s sales leads from customers waiting in the service lounge.