JLR Dealers Get Market EyeQ Sales Platform

NEW YORK — Nearly 300 U.S. Jaguar Land Rover retailers will have access to Market EyeQ by automotiveMastermind starting this month, enhancing the customer experience for prospects in the market for a new vehicle, the company announced.

Market EyeQ was designed to provide dealers access to all prospective buyers, viewable by segment, on a single sales platform backed by real-time proprietary data and algorithms to identify, communicate with, and close more buyers in a dealer’s market.

“Jaguar Land Rover is synonymous with luxury, innovation, and a great customer experience,” said Marco Schnabl, founder and co-CEO of Mastermind. “When dealerships implement Market EyeQ, they will be able to take that experience immediately to the next level, adding data-driven insights of their entire market and allowing them to provide an individualized approach for each customer, enhancing the overall experience and allowing dealers to sell more cars.”