Changes in the industry make it necessary for dealers to optimize their media spend in the digital realm.
Program's mission to provide companies with innovative tools, resources and support to help their clients grow online.
Recall Masters has launched the Rambo marketing program. It's designed to drive more sales and service revenue from car owners affected by factory recalls.
Cadillac will be implementing a luxury focused, boutique experience at 700 dealerships in the company’s U.S. dealer network of 900 stores, according to Cadillac president Johan de Nysschen.
When used strategically, mail is still is delivering much stronger results than other marketing channels, according to a study from Prospect Vision.
The magazine’s resident boutique dealer breaks down the benefits and challenges of operating a nontraditional lot.
The editor delves into two studies that paint a bleak future for dealership service departments and a third that says vehicle owners are there for the taking.
How can you give customers a reason to choose your dealership over the other dealerships in the surrounding area? Courtney Cole, co-owner of Hare Chevrolet, looks at three areas where dealers can differentiate themselves from the competition.
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