The new platform gives users of Pearl’s VehicleXchange incentive-based marketing solution the ability to know which consumers are new or pre-owned buyers, and can target by propensity, APR, payment amount, term and credit score, and more.
The new website widget calculates and displays six different payments to vehicle shoppers in under three seconds, according to company officials. It is designed to work within the search results page and vehicle details page levels of a dealer's website.
Through RouteOne’s online credit application and econtracting platform, users of Pearl’s Showroom Xpress digital retail platform can contract car buyers on mobile devices and websites.
The technology provider has transformed its service drive equity tool into a full-service marketing platform. With its new connection to Experian's expiring lease data, OEM and dealer users will be able to identify and extend a firm offer of credit to all qualifying customers with expiring leases within a market or by ZIP code.
The integration will allow dealers to search for vehicles they wish to purchase directly from consumers by year, make, model and trim, according to the company.
The new solution, according to Pearl Technology, gives a dealer the ability to circumvent a retail transaction at a competitor’s lot by delivering real-time offers through the customer’s mobile device.
Pearl Technology will tap into F&I Express' F&I aftermarket product network to power the F&I selling portion of its new ShowroomXpress automotive retail platform.
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