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reputation management

Reputation Butler to Shake Up the Online Review Game

The company’s directors say Reputation Butler tackles a problem that dealerships face almost daily: monitoring and keeping track of online consumer reviews on countless platforms.

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Court Rules Yelp Must Release Identities of 7 Reviewers

Hadeed Carpet Cleaning filed a defamation suit against seven anonymous Yelp reviewers and subpoenaed Yelp for their identities. A Virginia court found that the website must release the identities because the reviewers might not be real customers, and therefore their reviews are not protected by the First Amendment.

Spotting a Fake Online Review

Lawsuits filed by Edmunds and Yelp against firms posting fake reviews serve as another reminder of the high-priced battle review sites are waging to maintain their influence on consumers.

Perception Is Reality

Taking a customer-first approach to the buy-here, pay-here business can minimize your repossessions and encourage repeat and referral business.

Use It, Or Lose It

Technology insider says no dealership should be without a CRM tool — that’s unless your operation closes 100 percent of its customers on the first try.

Franchise Options For The Independent Dealer A Look At Payless And Thrifty Car Sales Cont'd

John Carroll - To stay in the fold, dealers in both groups have a set of standards to maintain. The appearance of the lot has to retain a franchise look with specs on signage. Payless requires a paved lot, no dirt or gravel.

Influence is The Key to Cooperation

Author Kirk Manzo discusses how developing relationships and becoming a more influential person can positively impact all aspects of a dealer's operation, from departmental cooperation to customer relations.

Express Auto Emphasizes the R in CRM

Customer relationship management can be particularly challenging for buy here pay here dealers. Express Auto has tackled this challenge by focusing on building relationships with its customers through mutual trust and respect.