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sales training

Training Superstar Sales Teams

Dealerships must train sales managers in the basics then teach them to sell in the new digital world.

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Kelley Blue Book, Upper Diamond Earn Gold, Silver Brandon Hall Group Awards in 2020 for Instant Cash Offer Training Program

Since launching the program in early March 2020, enrollment has surpassed 900 dealerships, equating to more than 6,000 dealership employees.

4 Ways Training Improves Retention and Results

Expert shares the four essential components dealers should look for in outside training programs for sales and F&I professionals, each of which contributes to improved morale, productivity, and profits.

American Financial Receives Multiple Honors in 2019 DCAs

Voters ranked American Financial & Automotive Services placed in the top three in six categories for the second straight year in the 2019 Dealers’ Choice Awards.

How to Train New Hires for Instant Success

Are you hiring new sales staff? Ask yourself three key questions before you throw your latest recruit to the wolves.

Study: Top Sales Performers Are Active Listeners

A new Marchex study of 6,200 dealership sales conversations by Marchex finds the top 25% of performers listened actively, asked engaging questions, offered contact information, requested names, and were unfailingly polite.

Keep Your Superstars. Fire Your Divas.

GM explains the difference between sales superstars and sales divas and makes the case for special treatment — but only under certain strict conditions.

Your Salespeople Are Being Outsold

Customers are better educated than ever, but that's no excuse for an embarrassing lack of professionalism and product knowledge.

What Are You Teaching?

Dealers can be good teachers or bad teachers, and their influence on employees extends well beyond the showroom walls.

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High PVR: Fake News or Great News

Dealers have become accustomed to dismissing claims of $1,500 per copy as ‘fake news,’ but that figure might not be as far out of reach as you think.

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