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Dealer-FX to Drive Tier 3 Marketing for Mitsubishi Canada

Dealer-FX has joined Mitsubishi Motor Sales Canada’s list of preferred marketing partners, expanding its factory partnership to include Tier 3 programs.

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DAS Adds Trade-in Values Via KBB.com

Kelley Blue Book has integrated with Digital Air Strike’s Response Path intelligent messaging platform to deliver consumer-facing trade-in valuations.

NLRB General Counsel Throws Dealers a Lifeline

President Trump’s pick for Labor Board general counsel just swung the pendulum back to an employer-friendly stance. Human resources expert weighs in.

Study: Dealerships Missing Out With Facebook Messenger, After-Hour Leads

Only 16% of the 1,500 dealerships mystery-shopped by Digital Air Strike responded to internet leads within 15 minutes and 18% didn’t respond at all. Those are just some of the findings in the social media firm’s first Mystery Shop Study.

Alexi Venneri Joins PALS Roster

Digital marketing expert and successful technology entrepreneur Alexi Venneri of Digital Air Strike will deliver a featured presentation on social media brand management at the upcoming P&A Leadership Summit.

Don't Leave Feedback to Chance

Digital marketing expert defines the important role of online reviews and customer surveys in the social media mix.

Nude Photos as Bargaining Chips?

A lawsuit against a Georgia dealership claims a disagreement over a trade-in led to a misguided attempt at blackmail.

Study: Reviews, Social Media Drive Sales and Service

Digital marketing firm Digital Air Strike has released its sixth annual “Automotive Social Media Trends” study, which includes statistics relating to the importance of online reviews and social media engagement among car buyers and service customers.

Social Awareness

The publisher seeks expert advice for making social marketing work for dealers.

How to Be More Social

Social marketing experts from dealerships around the country share advice for starting a meaningful dialogue with your community, generating organic, in-market leads, and calculating your return on investment.