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NLRB General Counsel Throws Dealers a Lifeline

President Trump’s pick for Labor Board general counsel just swung the pendulum back to an employer-friendly stance. Human resources expert weighs in.

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Study: Dealerships Missing Out With Facebook Messenger, After-Hour Leads

Only 16% of the 1,500 dealerships mystery-shopped by Digital Air Strike responded to internet leads within 15 minutes and 18% didn’t respond at all. Those are just some of the findings in the social media firm’s first Mystery Shop Study.

Alexi Venneri Joins PALS Roster

Digital marketing expert and successful technology entrepreneur Alexi Venneri of Digital Air Strike will deliver a featured presentation on social media brand management at the upcoming P&A Leadership Summit.

Don't Leave Feedback to Chance

Digital marketing expert defines the important role of online reviews and customer surveys in the social media mix.

Nude Photos as Bargaining Chips?

A lawsuit against a Georgia dealership claims a disagreement over a trade-in led to a misguided attempt at blackmail.

Study: Reviews, Social Media Drive Sales and Service

Digital marketing firm Digital Air Strike has released its sixth annual “Automotive Social Media Trends” study, which includes statistics relating to the importance of online reviews and social media engagement among car buyers and service customers.

Social Awareness

The publisher seeks expert advice for making social marketing work for dealers.

How to Be More Social

Social marketing experts from dealerships around the country share advice for starting a meaningful dialogue with your community, generating organic, in-market leads, and calculating your return on investment.

NADA Hires Digital Media Director

The National Automobile Dealers Association (NADA) has hired Abram Olmstead as its digital media director. He will oversee the NADA's communications efforts across all digital platforms.

Edmunds Launches Mobile-Optimized Ad Solution

Edmunds has launched Edmunds Ad Solutions, a mobile-optimized ad tool designed to help dealers target in-market car shoppers on Facebook and Instagram using the firm's first-party shopping data.