BURLINGTON, Vt. — Digital marketing solutions provider Dealer.com launched a new digital storefront solution designed to help dealers engage customers in the fastest and most effective manner possible. The solution promises increased transparency and improved trust between the dealer and customer to ultimately drive engagement, deliver stronger leads, and increase sales.
Executives noted that, when researching vehicle description page activity, Dealer.com found shoppers were most engaged by photos, prioritized high-level inventory details, and requested clear options and packages display. They also sought increased digital retailing options.
With those factors in mind, Dealer.com’s “responsive” VDPs now incorporate 360-degree vehicle images, easily visible detailed inventory specifications, options and packages, and vehicle reviews, text-to-phone functionality.
“We understand what motivates customers and how they connect with dealers,” said Wayne Pastore, general manager of Dealer.com. “The way to bolster dealer-customer relationships is to establish strong points of interaction between dealers and consumers through an unrivaled combination of data, integration and human-centric insights.”