auto dealer in black and red logo
MenuMENU
SearchSEARCH

Crosswalks Lights Keep Pedestrians Safer

Study found the addition makes drivers much more likely to stop in otherwise low-lighted areas.

July 30, 2024
Crosswalks Lights Keep Pedestrians Safer

The study found flashing yellow lights combined with an illuminated crosswalk resulted in more driver yielding to pedestrians.

Credit:

Pexels/Jenkin Shen

2 min to read


Lighted crosswalks appear to be safer for pedestrians, a new report says.

Drivers are more than three times as apt to yield to pedestrians in illuminated crosswalks in areas with few streetlights as opposed to unlighted crosswalks, according to the Insurance Institute for Highway Safety.

The finding is significant because statistics show most pedestrian deaths in auto collisions are after dark; IIHS says approximately 75% of such fatalities happened in those conditions in 2022.

“These results show that simple changes can have a dramatic impact on pedestrian safety,” IIHS President David Harkey said in a press release on the study. “When drivers are yielding, pedestrians aren’t dying.”

The nonprofit group worked with Western Michigan University to study different lighting at a four-way intersection, two T intersections, and a midblock spot, all without traffic signals or stop signs. They tested various types of lighting at the crosswalks to observe how drivers responded.

The study found that all types of lighting increased yielding to pedestrians but that the combination of flashing lights and lighting triggered by the pedestrian before walking into the crosswalks was the most effective. In fact, the combination made drivers 13 times as likely to yield to pedestrians.

“These results show that crosswalk lighting and flashing beacons make pedestrians substantially safer in poorly lit areas,” said study author Wen Hu, IIHS senior research transportation engineer. “Along with lower speed limits and road designs that discourage speeding, these simple solutions have the potential to reduce pedestrian injuries and fatalities.”

LEARN MORE: Groups Call for Better Vehicle, Road Design for Safety

 

 

 

 

More Industry

Front of large glass-paned, multistory office building
Industryby Hannah MitchellJuly 17, 2026

Toyota Financial Services Adds to HQ

The subsidiary says the new Texas facility is designed to foster collaboration and innovation with the aim of future growth.

Read More →
Tiny toy car falling out of jar of coins. “The $1K Payment”
Industryby Lauren LawrenceJuly 17, 2026

Four-Figure Loan Payments on the Rise

A LendingTree analysis found that location, age and credit score play a role in the rising amount of auto loan borrowers who make monthly payments of $1,000 or more.

Read More →
Auto Dealer Today, Dealer Debrief 07/10/2026, with Lauren Lawrence
Industryby Lauren LawrenceJuly 10, 2026

Dealer Debrief: New-Vehicle Sales Update

In this week's debrief, host Lauren Lawrence discusses the state of new-vehicle sales.

Read More →
Ad Loading...
Handful of colorful crayons.
Industryby Hannah MitchellJuly 10, 2026

Color Your Ride

The first vehicles by startup automaker Slate will come with the option of a medley of wraps in five colors familiar from your childhood.

Read More →
silver SUV, gray floor, yellow wall
Industryby Lauren LawrenceJuly 10, 2026

China Leads Global EV Sales

Globally, electric-vehicle sales are continuing their upward trajectory, buoyed by Chinese exports, as the North American region continues to lag behind.

Read More →
Two professionals shake hands while exchanging a car key fob beside a vehicle, symbolizing a vehicle sale, lease agreement, or dealership transaction.
SponsoredJuly 8, 2026

How Defection Data is Bridging the Dealership Conversion Gap

Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.

Read More →
Ad Loading...
white electric car charging at an outside port
Industryby Lauren LawrenceJuly 2, 2026

Optimized Charging Could Reduce Costs

According to an Alliance for Automotive Innovation analysis, optimized EV charging could cut costs for drivers and improve grid infrastructure - potential adoption incentives.

Read More →
Closeup photo of a new white car on a road from the driver's side
Industryby Hannah MitchellJune 26, 2026

June Automotive Boon?

A forecast for this month’s new-vehicle sales tells a familiar 2026 story: Year-over-year comparisons must be made in light of last year’s aberrations.

Read More →
Seatbelt clip on infographic.
Industryby Lauren LawrenceJune 26, 2026

Safety Improvements Save Lives

Over the past 30 years, automakers have made many safety tweaks to their vehicles. An insurance industry testing group says that's largely thanks to its crash-worthiness program and that prevented fatalities are the clear result.

Read More →
Ad Loading...
Photo of three Chrysler Pacifica minivans, one each red, white and blue
Industryby Hannah MitchellJune 19, 2026

Indiana Dealership Changes Hands

The Chicago-area CDJR store has been in business for nearly 70 years and is now part of a fast-growing automotive group spread across six states.

Read More →