auto dealer in black and red logo
MenuMENU
SearchSEARCH

Q3 New-Vehicle Sales Expected Down

Affordability continues to dog delivery momentum. Though the Q4 horizon holds promise, it also presents uncertainty.

September 25, 2024
Q3 New-Vehicle Sales Expected Down

Forecaster Edmunds said inventory meeting demand compared to prepandemic surpluses from overproduction results in less generous incentives and many consumers holding out.

Credit:

Pexels/Erik McIean

2 min to read


Balanced supply and demand resulted in lower projected third-quarter new-vehicle sales, according to an Edmunds forecast.

Deliveries are estimated to total 3.9 million units, down 2% year-over-year and 5% month-over-month, the company said.

It blamed inventory meeting demand compared to prepandemic surpluses from overproduction, a scenario that results in less generous incentives and many consumers holding out.

“Although this is an overall healthy place for the industry to be in compared to automakers' pre-pandemic habits of overproduction and inventory glut, it unfortunately has also limited potential discounts or promotions for shoppers," said Edmunds Head of Insights Jessica Caldwell in a press release.

Still-inflated prices, in addition to high interest rates – this month’s rate cut came toward the end of the quarter and won’t trickle down to auto loans for a while – continue to present affordability issues for many auto shoppers, though conditions have improved in that regard.

The Federal Reserve has hinted at another possible big rate cut this year, and that combined with the 2024 model year ending could create sales momentum in the fourth quarter, Caldwell said, though she tempered the optimism with the other side of the market coin.

“But there are a few other uncertainties on the horizon that could also threaten auto sales through the rest of the year, such as potential disruptions from an East Coast port strike and consumer sentiment surrounding the outcome of the presidential election."

 

 

 

 

 

 

More Industry

Auto Dealer Today, Dealer Debrief, 09/23/2026, with Lauren Lawrence
Industry•by Lauren Lawrence•September 23, 2026

Safer Rides & Cyberattacks

Vehicle crash testing is getting a virtual boost, but auto dealerships are facing increased cyberattacks. Learn more in this week's Dealer Debrief!

Read More →
Dealer Debrief, Auto Dealer Today, with Lauren Lawrence, 09/18/2026
Industry•by Lauren Lawrence•September 18, 2026

Affordability Angst | Dealer Debrief

August saw little relief for car buyers, whether they were shopping new or used. Take a look at the month's breakdown in this week's Dealer Debrief!

Read More →
Crash test dummy graphic.
Industry•by Lauren Lawrence•September 18, 2026

Virtual Crash Testing in the Works

A company's platform works alongside physical crash testing to gather insights into occupant response and injury mechanisms, with the idea of helping automakers develop safer vehicles.

Read More →
Ad Loading...
RAV4 emblem on red car.
Industry•by Hannah Mitchell•September 17, 2026

Tariff Tiff Examined

Some auto industry leaders are taking a relaxed view of the U.S.-Canada trade war while others worry that a dramatically adjusted playing field could mean too much collateral damage.

Read More →
Back of white electric vehicle. Plugged into EV charging station.
Industry•by Lauren Lawrence•September 11, 2026

EV Consideration Climbs

Despite the loss of federal EV incentives, interest has grown in the U.S., largely thanks to charging infrastructure improvements.

Read More →
Blue Toyota Prius parked next to body of water with city skyline in background
Industry•by Hannah Mitchell•September 10, 2026

August Auto Angst

The hot month brought hot-to-the-touch vehicle prices in the U.S. as consumers dived for more affordable models but found higher price tags to go with them.

Read More →
Ad Loading...
Facade of Chevrolet dealership sold in two-store transaction
Industry•by Hannah Mitchell•September 8, 2026

Arizona Stores in New Hands

The two franchises bring continued growth for a homegrown automotive group in its third generation of family ownership.

Read More →
man buckling seatbelt in car with gray interior
Awards•by Lauren Lawrence•September 3, 2026

Two New Rides Earn Safety Awards

Thanks to vehicle redesigns, two more vehicles have earned IIHS’ Top Safety Pick+ award that builds on the criteria of the lower Top Safety Pick award.

Read More →
Photo of phone on a surface next to a window
Industry•September 1, 2026

How A Simple Phone Call Can Cause a Dealership Data Breach

Despite the sophisticated techniques fraudsters often employ today to gain access to dealerships’ valuable information, they sometimes use a somewhat old-fashioned approach.

Read More →
Ad Loading...
front of car dealership Acura of Rio Grande
Industry•by Lauren Lawrence•August 28, 2026

Texas Rooftop Gets New Owner, Name

Family-owned Lumos Auto Group acquired Acura of the Rio Grande Valley from Bill Bird and will operate the dealership as Lumos Acura.

Read More →