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Setting up a process to handle subprime customers takes a serious commitment starts with the dealer and extends all the way through the store.
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Google has definitely become a key sales tool for the people manning the front end, but it hasn’t been too kind to the F&I office.
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The magazine’s resident accounting expert lays out the key considerations for those who wish to become volume-unit dealers.
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Why do marketers keep talking about the future of auto retailing when there are old issues that have yet to be resolved?
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The editor says he’d push the “Like” button on a new feature Facebook is testing. In fact, he believes it could change the face of social media marketing.
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Technology can’t change the game on its own. To remain profitable, dealers still have to be focused on the fundamentals.
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Inspecting your parts department will tell you where your inventory — and your money — is going. The magazine’s resident accounting expert shows you what to look for.
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Tapping the $30 million specialty equipment market is no easy task, but two dealers say it’s not impossible. They open up their playbooks to making accessory sales a profitable venture.
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Pinterest is proving to be business-friendly. It recently rolled out a new tool to help businesses measure the effectiveness of their activities on the social media site. Our digital marketing expert offers his thoughts.
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The magazine’s business development expert says to burn those e-mail templates, then lays out 10 steps to making your e-mail stand out.
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