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Training•by Greg Wells•July 29, 2010

Speed Still Sells

Greg Wells - Most Internet sales managers or BDC staff will tell you the frustrating part of their job is customers who won’t connect. What you hear is, “We respond quickly, quote a great price, leave numerous voicemails, send several e-mails and never hear from the customer again.”

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Digital•by Harlene Doane•July 27, 2010

Choosing a New Web Site Provider

Harlene Doane, Jennifer Murphy - Technology changes so fast that it’s difficult to keep up, and that’s especially true when it comes to a dealer’s Web site. What was cutting-edge and met a dealer’s needs a year ago may now be lackluster in performance.

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Dealer Ops•by David Keller, CPA, CFE•July 23, 2010

When Catastrophe Hits, Are You Covered?

David Keller - I recently assisted a client with reviewing their claim for insurance due to business interruption. Their facility’s main roof collapsed due to the weight of an excessive ice and snow storm, causing damage to a substantial amount of equipment and making the facility unusable for approximately eight months until it was rebuilt.

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Building a Customer Base from Scratch

Jennifer Murphy - For a store that’s only two years old, Hyundai of St. Augustine in Florida has made some major headway in its market. General Manager Andrew DiFeo said, “I opened the dealership in May of 2008. Hyundai didn’t exist in the St. Augustine market before that.”

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Dealer Ops•by Jennifer Conner•July 20, 2010

Why Outsource Your Parts Inventory?

Jennifer Conner - A dealer’s parts inventory can be valued at hundreds of thousands of dollars to well over $1 million. This large of an asset needs protecting and auditing, ideally by an unbiased third party.

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Training•by Tony Troussov•July 19, 2010

Turbo-Charge Your Internet Sales With Five Checkpoints

Tony Troussov - Nowadays, your Internet leads could account for more than half of your walk-in traffic. Is your Internet team prepared to handle this volume effectively? Regardless of how productive your team is, there is always an opportunity to improve. If you’re ready to increase your market share and profitability, take some time to assess your team in the following five areas.

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Dealer Ops•by Tom Hudson•July 16, 2010

I’m Supposed to Pay You $20,000 to Take My Trade?

Thomas B. Hudson - I excitedly ripped open the “Owner Notification” from an area car dealer who sells the sort of SUV that we use to haul ourselves and the dogs to and from our place in South Carolina. Our old bus is pushing 70,000 miles, so I’m thinking that in this market, maybe I’ll get a real steal.

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Dealer Ops•by Kirk Manzo•July 12, 2010

Your F&I Office can Influence Customer Retention

Kirk Manzo - There are many strategies that have developed over the past several years to positively influence customer retention. Customer loyalty programs with a points reward system and special discount pricing on select dealership services provide some level of success.

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Digital•by Clayton Stanfield•July 9, 2010

Leveraging Online Auction Leads One Click at a Time

Clayton Stanfield - Dealerships have been heeding the call to build an expansive online presence in order to sell used cars and hard-to-sell vehicles for some time now. However, as more dealers are realizing that other parts of the dealership, such as parts and accessories and new cars, have a viable and active market online, they begin to transform into virtual dealerships with all aspects of the sales floor available online.

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Dealer Ops•by Tom Herald•July 7, 2010

The Finance Effect

Tom Herald - As the $200 Billion TALF (Term ABS Loan Facility) ether starts to wear off, it is going to be interesting to see what happens to non-prime automotive finance for the remainder of the year.

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