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Dealer Ops•by Dan Henderson•October 1, 2008

Internet Leads Offer Lowest Ad Cost Per Sale

Rumors abound about what our illustrious vice president was really doing when he “oops” shot Harry Whittington, the high profile lawyer, while hunting. Well, I’m certain of the fact it was an accident, but the point was he wasn’t looking at what he was shooting at

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Dealer Ops•by Sean V. Bradley•October 1, 2008

Return on Investment

Sean Bradley - We hear the term ROI all the time. It’s one of those overused “buzzwords.” Every vendor selling any product promises dealers a great return on investment. To me, that means getting the most back from your efforts.

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Dealer Ops•by Greg Goebel•September 24, 2008

Fast Funding Still Expected in Special Finance: Eights Simple Steps Will Keep Cash Flowing Even in More Stringent Times

Greg Goebel - Fast funding must be the culture of the dealership. For some dealers, that means a significant change of policy...

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Dealer Ops•by Kimberly Long•September 23, 2008

Compliance Headaches: Adverse Action and the “Red Flags” Rule

Kimberly Long - Compliance in general is an ongoing headache for dealers. Adverse action, in particular, is something many have been struggling to get a handle on for quite some time ... Compounding their worries, dealers will soon have to contend with...

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Dealer Ops•by Jennifer Rincon•September 23, 2008

Building Blocks to Compliance: Central Valley Autos All-Around Success in F&I

Jennifer Rincon - Central Valley Automotive has a way of good-naturedly rushing the customer into handshakes with most of their staff. “Our entire sales staff—at all four stores—is very quick to introduce the customer to the manager ...

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Dealer Ops•by Greg Goebel•September 23, 2008

Don’t Be Timid: Lack of Liquidity Paired With Fear and Ego Becomes a Lethal Mix

Greg Goebel - It is a tough, tough market for many auto retailers. I warned of this last October saying the recession was here, and it is. I could care less about a few paltry economic growth indicators.

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Digital•by J.D. Rucker•September 22, 2008

Get Better Gas Mileage with SEO

Jim Rucker - Gas mileage is a hot topic to automotive consumers. Search engine optimization (SEO) is a hot topic to automotive dealers. With today’s economic conditions, getting the most mileage ...

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Dealer Ops•by Jennifer Murphy Bloodworth•September 22, 2008

Employee Insurance and Benefit Packages: Current Trends and Ways to Save

Jennifer Murphy - With such high costs to dealers, it’s understandable that some dealers are evaluating their plans, weighing their options and even modifying coverages in the current economic climate.

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Digital•by Rob Chesney•September 21, 2008

Building Trust, Building Sales and Managing Your Online Reputation

Rob Chesney - There are many ways in which a dealer can begin to build buyer trust online, and it all starts with the listing. When listing a used vehicle online, it is important to ...

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Dealer Ops•by Justin Spath•September 20, 2008

Making the Most of Online Employment Ads

Justin Spath - The function of an online employment ad is really no different than one that appears in print. The key thing to remember is that due to the form of the online employment ad, ... you are not constrained by the print format. There are no ...

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