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Digital•by Rob Anderson•September 19, 2008

Taking Tips from the Golf Pros: Explain Why - not Just What - in Your Marketing

Rob Anderson - “I want a low interest rate, no money down and a $75,000 Escalade even thought my credit has been shot since the Reagan Administration. I also want a $199 monthly payment on that Escalade.” ... What is important is how you respond to the request.

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Digital•by Daymond Decker•September 18, 2008

Drive Business, Drive Profits with Digital Advertising

Daymond Decker - More consumers are turning to Internet search engines as a primary tool for filtering both vehicles and dealerships ...

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Dealer Ops•by Tom Herald•September 17, 2008

Uncovering Eight Common Myths About Web Sites

Tom Herald - Your Web site is the flagship of your business marketing plan, and it’s open 24/7, whenever a prospective customer wants to learn about you, your dealership, your inventory and your financing. By simply...

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Dealer Ops•by Jim Jackson•September 17, 2008

Strengthen Your Team

Jim Jackson - T.E.A.M. has six key components. No one component is more important than another, but if you don’t have them all in place, you’ll be out of balance ... The six components are:

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Dealer Ops•by David Keller, CPA, CFE•September 16, 2008

Cash Flow: An Urgent Matter

Dave Keller - If you are a typical dealer, you probably check your cash balance daily. Some dealers run their business by their checkbook balance, while others use the actual bank account balance and release checks accordingly. Which is better?...

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Dealer Ops•by Ryan Linnehan•September 15, 2008

One Extraordinary Act Per Day

Ryan Linnehan - There are many ways to create value, and we have talked in the past about some ideas that could be included in a “Value Package” that would be presented to our customers in an attempt to...

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Dealer Ops•by Tom Hudson•September 11, 2008

Just Because You’re Paranoid Doesn’t Mean They Aren’t Following You

Thomas B. Hudson, Esq - If you are a dealer, you may take some comfort from the fact that your customers seldom get upset enough to haul you into court. That comfort disappears, though, when you find out that your customers are being encouraged to sue you...

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Dealer Ops•by Mark O'Neil•September 9, 2008

Best Practices for Developing Your Red Flags Rule Program

Mark O'Neil - Compliance with the new Rule is mandatory by Nov. 1, 2008. Your program must be appropriate to the size and complexity of your dealership and the nature and scope of your activities, and your board of directors must approve the initial program.

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Dealer Ops•by Harlene Doane•September 6, 2008

The Lack of Consistent Accountability

Harlene Doane - Dealers, frustrated with the results in the BDC, are trying to solve what they believe is a management problem. However, the root of the problem may be much deeper. The problem lies in ...

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Dealer Ops•by Tom Hudson•September 5, 2008

It’s Enough to Make a Grown Man Cry: The Fair and Accurate Credit Transaction Act

Thomas B. Hudson, Esq. - The truncation and expiration date parts of the FACTA legislation turned out to be the worst sort of "gotcha" legislation...

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