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Digital•by J.D. Rucker•April 3, 2008

Internet Money Terms: Finding Search Engine Keywords That Convert

Jim Rucker - Search terms that are very specific fall into the category of high relevance, but low search volume. If someone types in “2004 Chevrolet Cobalt Baltimore,” they are probably great candidates to buy your vehicles that match ...

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Digital•by Mauricio Espinosa•April 2, 2008

The Other End of the Spectrum: Is It Really a Lack of Opportunity?

Mauricio Espinosa - ... satisfaction is only a beginning. It’s the foundation, the base, of the pyramid. In order to climb that pyramid and reach for loyalty and fidelity, the base must be strong and stable...

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Dealer Ops•by James Hawks•April 1, 2008

Grow Your Dealership Revenue with CustomerFunding.com, Inc.

In today’s market with diminishing sales, declining profits and falling consumer credit, how can dealers increase revenue? One simple answer is Internet leads—more specifically, subprime Internet leads.

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Dealer Ops•by Kimberly Long•April 1, 2008

Lamb Auto Jumps in With Both Feet

“It’s just a matter of committing to it.” That’s how Ed Walsh, general manager, explained the success of Lamb Auto’s new special finance departments, more commonly referred to within the dealerships as secondary finance. “We’re just wholeheartedly committed to secondary finance and it’s been paying off handsomely.”

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Dealer Ops•by Jennifer Rincon•April 1, 2008

The Trail of Success Leads to Alexander Automotive

The official mascot of the University of Tennessee is Smokey, a blue tick coonhound native to the state. The dogs were bred to track small game with agility and accuracy.

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Dealer Ops•by Ryan Linnehan•April 1, 2008

Five Key Measurements to Better Dealership Health: The Little Things that Add Up to Increased Profits

Ryan Linnehan - Some important numbers we need to monitor in the BHPH business are cash on hand, sales volume, charge-off levels and net profit...

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Dealer Ops•by Justin Spath•March 31, 2008

Business Ethics – Who Needs Them: Improve Your Reputation Every Day with the Right Choices

Justin Spath - Ethical issues are something few of us are ever really prepared to deal with when they occur. The big ones we can see and handle (because they usually have major consequences) usually involve courts, judges, and fines.

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Dealer Ops•by David Keller, CPA, CFE•March 28, 2008

Suspicious Behavior Warrants a Closer Look: Guard Your Dealership Assets

Dave Keller - Most fraud is uncovered because the person committing the fraud made a simple mistake or forgot to do something that day to cover it up. Most fraud, if committed by an office manager or controller, is normally difficult to discover...

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Digital•by Glynn Rodean•March 27, 2008

The Paradigm Shift To Accountability: When Is The Time To Start A BDC?

Glynn Rodean - Okay, enough sarcasm for now, but how do you measure up in supporting your technicians? The only way to find out is to spend a day in your parts department at the technicians counter.

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Fixed Ops•by Don Reed•March 26, 2008

Evaluate Your Parts Department: Know Your Most Profitable Customer

Don Reed - Does your parts department provide every customer the highest level of service they possibly can? Well, to answer that question properly, we must first determine who is the customer?...

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