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Dealer Ops•by John Zieglar•May 10, 2007

A Box With No Boundaries Automation & CRM Outsourcing

John Zeiglar - By definition, automation is the technique of making a system or process operate with minimal human labor. In other words, it simplifies a system or process, which is a good thing...

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Dealer Ops•by Ryan Linnehan•May 9, 2007

There's Gold In Them Thar' Databases

Ryan Linnehan - I told them we were borrowing a term from the insurance industry and this was their “Book of Business” for which they were responsible. I encouraged them to go through every name in their book and they would find tons of gold nuggets...

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David V. Goliath When Andy Chevrolet Fought General Motors

Jennifer Murphy - Since a Chevrolet franchise was included in the purchase agreement, GM had to approve the buy-sell agreement between Sims and Dealer John O’Brien. Before GM would approve it, Sims had to draft a proposal that included pro forma sales...

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Digital•by Rob Anderson•May 5, 2007

Build An Electronic Brand On The Web

Rob Anderson - Twenty-five percent of prospects would never pick up a phone to give us information, but they’ll gladly get online and provide whatever information we ask for. This is proof positive that the Internet is a powerful tool for ...

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Where Is My Net Worth?

David Keller - Let’s discuss your dealership’s net worth. Do you have any? If so, how much is it? Most dealers don’t even look at their change in net worth from month to month or year to year...

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Dealer Ops•by Carlos Rodriguez•May 1, 2007

Can A Business Afford Not To Offer Benefits?

Carlos Rodriguez - Health insurance has become the number one benefit for attracting employees. Few, if any, small and mid-size companies can afford to provide or administer the same kinds of benefit packages that large organizations do.

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Digital•by Mauricio Espinosa•May 1, 2007

Your Best Strategy in 2007 is Your Forecast

Mauricio Espinosa - Control of your sales force is paramount. More and more salespeople are “doing their own thing.” It troubles me when I witness that in an operation. Regardless of how good they are, your sales staff cannot “do their own thing.”

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Digital•by Rob Anderson•April 26, 2007

Branding Or Directing Response Spending Dollars Wisely For Both

Rob Anderson - The ultimate goal of branding is to cause ‘Top of mind awareness’ (TOMA). TOMA is when a specific brand immediately comes to the mind of the customer when purchasing a particular product.

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Digital•by Rob Chesney•April 24, 2007

Give Back With Your Next Sale

Rob Chesney - eBay Giving Works is the dedicated program for charity listings; enabling you to list items and donate part or all of the final sale price to your favorite nonprofit organizations...

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Digital•by Sean V. Bradley•April 23, 2007

Create Customer Loyalty

Sean Bradley - The typical store will only close 22 percent of their ups, 40 percent of those never create a cash repair order and a full two-thirds of those customers are gone by the time they truly become valuable, which is when ..

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