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In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
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Ford launches a new Vehicle Orientation program. It is designed to bring consumers closer to the features available on their cars through an e-mailed checklist that contains links to ‘video snacks’ on Fordowner.com.
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Pinterest is proving to be business-friendly. It recently rolled out a new tool to help businesses measure the effectiveness of their activities on the social media site. Our digital marketing expert offers his thoughts.
Read More →After pulling a reported $10 million annual ad spend with Facebook last May, General Motors is back on the social media site. This time, the automaker is testing mobile ads.
Read More →With 1,020,410 units sold worldwide, the Ford Focus is the world’s best-selling passenger car, according to data from Polk.
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The magazine’s business development expert says to burn those e-mail templates, then lays out 10 steps to making your e-mail stand out.
Read More →The below-prime auto finance source increases its warehouse credit facility to fuel its originations activities this year. CarFinance currently operates in 44 states.
Read More →Auto Dealer Monthly reveals the winners of its ninth annual Dealers' Choice Awards. This year's contest had 66 winners in 27 categories.
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George Grubbs III’s Infiniti dealership is smack in the middle of a major roadwork zone, but he refuses to let the project create detours between him and his customers.
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The magazine’s legal eagle doesn’t know where the CFPB is going with its recent actions regarding dealer participation, but there’s one thing he knows for sure.
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Taking a customer-first approach to the buy-here, pay-here business can minimize your repossessions and encourage repeat and referral business.
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