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Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
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David Keller - You know it is going to cost something to get it going, staff it, find the right software, make room in your dealership for the people staffing it, monitor the results, create advertising, update your Web site and phone numbers, etc. ...
Read More →Michael Teitelbaum - With that single effort, the viral marketing phenomenon known as the microsite was born. A microsite is a multi-page, mini-Web site with content geared toward a specific subset of a company’s main audience...
Read More →First Advantage CREDCO, the leading provider of automotive specialty credit reporting and identity verification services, recently announced the availability of Red Flag IQ – a monthly report that summarizes potential fraud activity and related trends over a period of time.
Read More →Steve Cline - Criminals are more savvy, and the amount of legislation impacting dealerships is on the rise. Other pressing issues and relatively new risks that insurers need to address are:
Read More →AutoTrader.com, recently announced it will begin carrying a live feed of all certified pre-owned (CPO) Land Rover sport-utility vehicles currently available at Land Rover’s 176 retailers nationwide.
Read More →Ryan Linnehan - It is important to stay abreast of all the legal changes that affect our industry on an ongoing basis.
Read More →Thomas B. Hudson, Esq. - Another problem that the housing mess will create for dealers will come from the legislative backlash that we will see as our elected representatives fall all over each other in their attempts to “fix” the housing problems...
Read More →Jim Jackon - You know you need a positive spin to rev up your sales team, who are wondering how to meet their goals in such a dismal economy. After all, they’ve had the same conversations with each other on your showroom floor.
Read More →Auto Dealer Traffic, Inc., a leading automotive Internet marketing company, today announced it will assume management of CarJockey.com, a dealer-to-dealer portal for buying and selling used vehicles at wholesale prices.
Read More →We've all seen the reports of trouble in the auto industry—sales plummeting, credit tightening, consumers looking for fuel-efficient cars that are in short supply. So how are lead generators reacting?
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