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Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
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Marla Belson - We all get that overwhelmed feeling when thinking about the state of economic affairs in America today, and if you are there, you’re probably not going to like what I am about to tell you. In fact, not at all.
Read More →Sean Bradley - We all know that the strongest form of advertising is word of mouth. We teach that to all of our sales staff. Everyone knows it; as a matter of fact, mathematically it makes sense. Average closing ratio for a fresh opportunity in your dealership is about 18 to 20 percent versus a 50 percent closing ratio from a referral or a 65 percent closing ratio from a prior customer.
Read More →Kris Wright - Don’t Panic. The market is tougher than I have ever seen it. The old days are back—big fees, low advances, short terms and high interest rates. Thanks mortgage market for causing this overcorrection.
Read More →There’s not much that’s traditional about Tracy Buick Pontiac GMC Cadillac in Tracy, Calif. From how their advertising budget is allocated to running the sales floor, their approach is anything but ordinary. While this franchise store meets its new car objective nearly every month, approximately 90 percent of its total business is special finance.
Read More →In 2001, Terry McCormick, the current general manager of Ray Laks Mitsubishi, was brought in to spearhead the implementation of a subprime department in Ray Laks Mitsubishi in West Seneca, N.Y. In the first six months of business, the department retailed an average of 15 to 20 subprime units per month.
Read More →utoUSA, the industry’s leading provider of the highest quality Internet-generated consumer leads to auto dealers nationwide, announced that its Edmunds.com Premier Dealer Program is now available to General Motors (GM) auto retailers.
Read More →Scott Dreisbach - The vehicle inventories you've invested in are no different than any other type of investment portfolio...
Read More →Justin Spath - As our economy moves more and more towards a significant banana, I think it is safe to say that we in the retail automotive industry will notice the effects.
Read More →David Keller - New car dealerships rely almost entirely on trade-ins to round out the mix of vehicles on their lot. What happensif your more expensive vehicle sales slow down and stop generating these trade-ins?...
Read More →Dealix Corporation, a division of Cobalt, announced today that it has been selected by Microsoft Corp. as the lead fulfillment provider for MSN Autos.
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